Draft:PregaTips

Pregatips is a digital content platform within Times Internet, the digital subsidiary of the Times Group, India's largest media conglomerate. This platform offers medically-approved content for every step of the pregnancy journey, from fertility challenges and preconception health to the pregnancy journey, postpartum phase, parenthood, and raising your child. The website features content designed for users from preconception through early childhood and various health tools that track ovulation, pregnancy due dates, preconception health, BMI, and other preconception and pregnancy-related topics.

Overview

Pregatips has doctor-approved content centred around fertility, prenatal care, maternal health, postpartum recovery, baby nutrition, and toddler development. The website also offers interactive tools like ovulation calculators, due date estimators, and baby-kick counters to help users track health and developmental milestones. If any user has been trying to conceive unsuccessfully, the website also connects them with clinics near them for guidance and support on their journey.

Primarily for an Indian audience, Pregatips aims to provide healthcare information easily to its users by blending doctor-approved content with locally relevant insights. Experts and healthcare professionals carefully vet all content before publication.

Ownership and background

Pregatips is headquartered in Noida, Uttar Pradesh. It is part of the Times Internet Group, which manages a range of digital products and platforms across news, lifestyle, entertainment, and health categories. Pregatips was developed as part of the group's strategy to expand into niche, service-oriented digital verticals that cater to specific user needs, such as pregnancy, parenting and wellness.

Features and services

Pregatips provides:

Articles and e-books on fertility, pregnancy, postpartum, and parenthood journeys.
Online wellness tools include pregnancy due date calculators, BMI checkers, and ovulation trackers.
Medically approved content from obstetricians, paediatricians, and nutritionists.
There are strong social media communities on Facebook that enable users to talk, discuss, and get expert advice on their conception, pregnancy, and postpartum journeys.

Unique positioning

What makes Pregatips unique is its multiple offerings in the entire conception and pregnancy ecosystem. It is a platform for the Indian audience, offering expert-approved content interwoven with local and regional cultural practices, dietary patterns, and differences in healthcare access. It doesn't touch on surface-level topics but goes in-depth to give users a clear picture.

It is often compared to other Indian parenting and pregnancy platforms such as Mylo, BabyChakra and TinyStep, though Pregatips primarily emphasises content accuracy and expert validation over community-driven discussions.

References

External links