Draft:Morphcast Inc.
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Comment: Draft may be LLM-generated —pythoncoder (talk | contribs) 09:51, 22 October 2025 (UTC)
| Company type | Private |
|---|---|
| Industry | Artificial intelligence |
| Predecessor | Cynny S.p.A. |
| Founded | 2024 |
| Founder | Stefano Bargagni |
| Headquarters | California, United States |
| Products | Emotion AI SDK, browser-based affective computing software |
| Website | morphcast.com |
Morphcast is an American software company that develops emotion artificial intelligence (AI) technologies. Its main product is a browser-based facial analysis system that operates entirely on the user's device, designed to interpret facial expressions without transmitting biometric data to external servers.[1]
History
[edit]Morphcast originated from the Italian company Cynny S.p.A., founded in 2013 in Florence by entrepreneur Stefano Bargagni, who had previously founded the e-commerce company CHL.[2] Cynny’s research, conducted in collaboration with the Media Integration and Communication Center at the University of Florence, focused on real-time adaptive media driven by users’ emotions.[3] In 2016, the company received funding from the European Union’s Horizon 2020 programme for the project Real time video creation according to your emotions.[4]
In 2024, Cynny S.p.A. entered liquidation after a planned capital increase failed.[5] Its assets, including patents and software, were acquired by the U.S.-based Chrysalis Venture Inc. for €490,000, which was subsequently renamed Morphcast Inc.[6] The new company established its headquarters in California and continued development of the same emotion AI technology.[7]
Technology
[edit]Morphcast’s software performs facial-expression analysis directly in the web browser using client-side AI processing.[8] This design aims to improve privacy and reduce latency by keeping all data processing local to the user’s device.[9] The system draws on established psychological models of emotion, such as Paul Ekman’s theory of six basic emotions andJames Russell’s circumplex model of affect.[10]
A 2020 study published in PLOS ONE compared eight commercial facial-affect recognition systems and included Morphcast’s SDK among the tested products.[11]
Recognition
[edit]Applications developed using Morphcast’s technology have received multiple recognitions at the Webby Awards:
- The Adaptive-Media Interview Coach – 2022 Winner, Virtual & Remote: Science & Education category.[12][13]
- Ms Rose, Adaptive Media Math Tutor – 2023 Nominee, AI, Metaverse & Virtual: Science & Education category.[14]
- Votre Coach Personnel (VCP) – 2024 Honoree, AI, Metaverse & Virtual: Science & Education category.[15]
The company has also been listed in industry analyses as a vendor in the emotion AI sector.[1]
See also
[edit]References
[edit]- ^ a b "About Morphcast". Retrieved 8 October 2025.
- ^ "Founder of Italian e-commerce site CHL starts it again with Cynny". Retrieved 8 October 2025.
- ^ "MICC Project: Real time video creation according to your emotions". Retrieved 8 October 2025.
- ^ "Real time video creation according to your emotions". Retrieved 8 October 2025.
- ^ "Cynny 2023 Annual Report" (PDF). Retrieved 8 October 2025.
- ^ "Cynny S.p.A. in liquidazione" (PDF). Retrieved 8 October 2025.
- ^ "SEC FORM D/A: Morphcast Inc". Retrieved 8 October 2025.
- ^ "Why MorphCast Is the Only True In-Browser Facial Emotion AI". 22 May 2025. Retrieved 8 October 2025.
- ^ "Advantages of In-Browser Processing AI". Retrieved 8 October 2025.
- ^ "MorphCast: Energy-Efficient Server-Free Frugal Facial Emotion AI". Retrieved 8 October 2025.
- ^ Dupré, Damien; Krumhuber, Eva G.; Küster, Dennis; McKeown, Gary J. (2020). "A performance comparison of eight commercially available automatic classifiers for facial affect recognition". PLOS ONE. 15 (4): e0231968. Bibcode:2020PLoSO..1531968D. doi:10.1371/journal.pone.0231968. PMC 7182192. PMID 32330178.
{{cite journal}}: CS1 maint: article number as page number (link) - ^ "The Adaptive-Media Interview Coach". The Webby Awards. Retrieved 8 October 2025.
- ^ "A-dapt: The Adaptive-Media Interview Coach". Retrieved 8 October 2025.
- ^ "Ms Rose, Adaptive Media Math Tutor". The Webby Awards. Retrieved 8 October 2025.
- ^ "Votre Coach Personnel (VCP)". The Webby Awards. Retrieved 8 October 2025.