Draft:Comfort Inn and Suites
Submission declined on 20 July 2025 by Fancy Refrigerator (talk).
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Comment: No significant coverage of this hotel brand. Fancy Refrigerator (talk) 13:39, 20 July 2025 (UTC)
- Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. RPTeller (talk) 13:18, 20 July 2025 (UTC)
| Industry | Hospitality |
|---|---|
| Founded | 1981[1] |
Number of locations | 2159 (as of December 31, 2024)[2] |
Area served | Worldwide[2] |
| Owner | Choice Hotels |
| Website | www |
Comfort is an upper-midscale hotel chain launched by Choice Hotels in 1981.[1] Comfort currently operates three franchise formats: Comfort Inns, Comfort Suites, and Comfort Inn & Suites.[3] Competitor brands include Fairfield Inn & Suites, Holiday Inn Express, and Hampton Inn.[2]
History
[edit]Comfort was founded by Quality Inns International (now Choice Hotels) in 1981, targeting family vacationers, commercial travelers, and senior citizens.[1] It was one of the first attempts to employ market segmentation in the hotel industry.[4] The first Comfort location was a refurbished property in Atlanta, previously known as the “Tech Motel” due to its proximity to Georgia Tech.[5]
By the end of the 1980s, there were a total of 860 Comfort locations.[1] In 1998, Charles A. Ledsinger, Jr. was appointed as CEO and president of Choice Hotels, and outlined a new standardization plan across franchisees.[6] The same period saw international growth for Comfort, including a growing presence in the Middle East.[7] In 2003, the brand further extended its presence to New Zealand, converting properties of the Melbourne-based Flag Choice Hotels, of which Choice was a parent.[8]
In 2013, Comfort embarked on a brand refresh. In addition to a $40 million property improvement incentive program[9], Choice Hotels removed around 600 underperforming hotels from the Comfort franchise, prompting a 0.6% year-over-year reduction in net room count by the end of 2015.[10] In 2018, Comfort refreshed its logos so the Comfort Inn, Comfort Suites, and Comfort Inn & Suites brands would fall under the same design umbrella.[11]
Recent Developments
[edit]Comfort has recently seen a focus on new construction. By early 2019, the development pipeline numbered almost 300, of which new constructions accounted for 80%.[12]
In 2021, Choice Hotels introduced another new prototype hotel for Comfort, emphasizing multi-purpose areas. The first location opened in 2023 near the Mark Twain National Forest in Mountain Grove, Missouri.[13] In 2025, an updated version of the prototype was released, incorporating an additional three guest rooms within the same building footprint.[14]
See also
[edit]References
[edit]- ^ a b c d Jakle, John A.; Sculle, Keith A.; Rogers, Jefferson S. (1996). The Motel In America. Baltimore, Maryland: The John Hopkins University Press. p. 165. ISBN 0-8018-5383-4.
- ^ a b c "10-k for 2024". www.sec.gov. Retrieved June 30, 2025.
- ^ "Comfort Inn & Suites Franchise Cost & Opportunities 2025 | Franchise Help". Franchise Help. Retrieved June 25, 2025.
- ^ Jakle, John A.; Sculle, Keith A.; Rogers, Jefferson S. (1996). The Motel In America. Baltimore, Maryland: The John Hopkins University Press. p. 154. ISBN 0-8018-5383-4.
- ^ "Article clipped from The Atlanta Constitution". The Atlanta Constitution. July 15, 1981. p. 11. Retrieved June 24, 2025.
- ^ Covell, Jeffrey L. (2007). Pederson, Jay P. (ed.). International Directory of Company Histories. Vol. 83. Farmington Hills, Michigan: St. James Press (Gale, Cengage Learning group). pp. 82–83. ISBN 978-1-55862-587-7.
- ^ "Choice Hotels to Expand in Africa & Middle East". hospitalitynet.org. March 25, 1999. Retrieved June 24, 2025.
- ^ "Choice Hotels International Launches Comfort Inn, Quality and Clarion Brands in New Zealand". hospitalitynet.org. September 13, 2003. Retrieved June 25, 2025.
- ^ "Choice Launches $40 Million Property Improvement Incentive Program to Accelerate Comfort Brand Refresh". hotelnewsresource.com. May 15, 2013. Retrieved June 25, 2025.
- ^ "Choice's Comfort 'rejuvenation' Gains Momentum". CoStar. November 2, 2015. Retrieved June 25, 2025.
- ^ "Comfort Brand Unveils New Logo at Choice Hotels' Annual Convention". Lodging. May 3, 2018. Retrieved June 25, 2025.
- ^ "Comfort Brand Continues U.S. Expansion Amid Transformation". Hotel Business. March 20, 2019. Retrieved June 25, 2025.
- ^ "Choice Hotels opens first Comfort hotel with Rise & Shine prototype". Hotels. October 30, 2023. Retrieved June 27, 2025.
- ^ "Choice Hotels Introduces Prototypes for Comfort and Country Inn". Lodging. March 18, 2025. Retrieved June 27, 2025.
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