DG Taiwan
| DG Taiwan 台灣國際創意禮品文具展 | |
|---|---|
 | |
| Status | Active |
| Genre | Gifts, stationery, cultural & creative products, licensing, packaging |
| Frequency | Annual (April) |
| Venue | Taipei World Trade Center (TWTC) Hall 1 |
| Locations | Taipei, Taiwan |
| Country | Taiwan |
| Inaugurated | April 1978 |
| Most recent | April 17, 2025[1] |
| Attendance |  12,000+ (2025) |
| Organized by | Taiwan External Trade Development Council (TAITRA) / Taipei World Trade Center |
| Website | www |
Designed Giftionery Taiwan (commonly known as DG Taiwan, prior to 2024 formerly known as Taipei International Gift and Stationery Show) is an annual Taiwanese business-to-business trade show for the gift, stationery, and cultural and creative industries held each spring in Taipei, Taiwan. It is organized by the Taiwan External Trade Development Council (TAITRA) and the Taipei World Trade Center and is amongst Asia's leading showcases for original design gifts, branded merchandise, packaging, and licensing services.[2]
History
[edit]The show dates to 1978 and for decades was known in English as the Taipei International Gift & Stationery Show (Giftionery Taipei). In 2024, organizers rebranded the event as DG Taiwan (Designed Giftionery Taiwan) to emphasize original design, creative brands, and licensing, aligning the fair with Taiwan's cultural and creative economy and with sustainability-oriented practices.[2]
DG Taiwan 2024 concluded with what organizers described as a record-breaking outcome, reporting nearly 80,000 visits over four days and international attendees from 48 countries and regions.[3]
The 2025 edition (17–20 April) was staged at TWTC Hall 1 and opened with 299 exhibitors across 427 booths under four core themes—Design & Novelty, Customized, Eco-Friendly, and Smart Innovation Solutions—with curated areas for startups and creators.[4][5] The organizers subsequently reported strong international turnout and cross-sector participation by major Taiwanese and multinational companies seeking customized gifts and branded merchandise.[6]
Developments
[edit]Rebranding since 2024 formalized long-running shifts in the show's content and audience: beyond traditional school and office stationery, the fair now highlights designed consumer goods, cultural & creative products, packaging design, and licensing/IP services, as well as sustainable materials and processes.[2] Themed zones and programs have included DesiGn Select, Creator Lab, startup showcases, and buyer matchmaking, alongside talks on design, ESG, and brand licensing.[7][8]
The show continues to serve export-oriented small and medium enterprises and original design makers while attracting corporate buyers for promotional items and branded merchandise from sectors such as retail, transport, electronics, financial services, duty-free, and e-commerce platforms.[9][10]
Challenges
[edit]Taiwan's broader consumer-goods and stationery ecosystem faces structural challenges including competition from lower-cost regional producers, rising wages, and technology and know-how transfer pressures—factors that affect exhibitors’ pricing and differentiation strategies.[11][12] More broadly, foreign trade and retail in Taiwan contend with mature-market dynamics and intense competition, requiring exporters and brand owners to focus on product innovation, design, and niche branding.[13][14]
Dates and venue
[edit]The show typically takes place in April at the Taipei World Trade Center (TWTC) Hall 1. The 2025 edition ran 17–20 April.[15][16]
See also
[edit]References
[edit]- ^ 林菁樺 (17 April 2025). "台灣創意禮品文具展今開跑 周末限定12歲以下孩童免費入場". Liberty Times. Retrieved 4 June 2025.
- ^ a b c "DG Taiwan (Designed Giftionery Taiwan) – Show profile". Taiwan International Tradeshows (TAITRA). Retrieved 1 September 2025.
- ^ "DG Taiwan 2024 Concludes with Record-breaking Success". DG Taiwan. 21 April 2024. Retrieved 1 September 2025.
- ^ "DG Taiwan 2025 Set to Open: Showcasing Design, Innovation, and Sustainability". DG Taiwan. 17 April 2025. Retrieved 1 September 2025.
- ^ "DG Taiwan 2025 Set to Open (news repost)". Taiwantrade. 18 April 2025. Retrieved 1 September 2025.
- ^ "DG Taiwan 2025 Wraps Up with Strong International Turnout and Cross-Sector Momentum". DG Taiwan. 21 April 2025. Retrieved 1 September 2025.
- ^ "DG Taiwan 2024 – Preview and thematic areas". Taiwan International Tradeshows (TAITRA). 15 December 2023. Retrieved 1 September 2025.
- ^ "DG Taiwan 2024 evolves from Taipei Giftionery Show". Taiwan International Tradeshows (TAITRA). 21 September 2023. Retrieved 1 September 2025.
- ^ "Corporate and international buyer participation at DG Taiwan 2025". DG Taiwan. 21 April 2025. Retrieved 1 September 2025.
- ^ 張佩芬 (21 April 2025). "創意禮品文具展圓滿落幕 原創設計引領趨勢促進跨界合作商機". ETtoday. Retrieved 4 June 2025.
- ^ "Industry Achievement – Taiwan Stationery Industry". Taiwan Association of Stationery Industries (TASI). Retrieved 1 September 2025.
- ^ "Finding New Life in Old Traditions: Taiwan Gift & Stationery Industry (industry overview)". Taiwantrade. Retrieved 1 September 2025.
- ^ "Taiwan – Market Challenges". U.S. International Trade Administration. 10 January 2024. Retrieved 1 September 2025.
- ^ 王玉樹 (17 April 2025). "2025禮品文具展共擺427攤 烏干達買主也來台採購". Commercial Times. Retrieved 4 June 2025.
- ^ "Designed Giftionery Taiwan 2025". JETRO J-messe. 31 March 2025. Retrieved 1 September 2025.
- ^ "DG Taiwan 2025圓滿落幕 原創設計引領趨勢 促進跨界合作商機". Central News Agency (Taiwan). 22 April 2025. Retrieved 4 June 2025.
