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Indiegogo

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Indiegogo
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Indiegogo is an international crowd funding site founded by Danae Ringelmann, Slava Rubin, and Eric Schell in 2008. Its headquarters are in San Francisco, California.

History

In 2002, while working as an analyst on Wall Street, Danae Ringelmann co-produced a reading of an Arthur Miller play. Though the performance was popular with audiences there was little financial incentive available, and Ringelmann decided to seek alternative revenue streams.[1] Ringelmann was originally inspired to work with independent filmmakers and theater producers after a filmmaker 50 years her senior saw she worked at JPMorgan and asked her to fund his film.[1][2][3] In 2006 Ringelmann went on to the Haas School of Business to start a company that would democratize fundraising.[1][2] There she met Eric Schell and Slava Rubin, who had had similar experiences with fundraising.[3] Schell had previously worked with The House Theater Company in Chicago,[4] while Rubin had started a charity fundraiser for cancer research, after losing his father to cancer as a child.[5]

The site was officially launched at the Sundance Film Festival in 2008. The focus was film.[2] In June 2010, MTV New Media partnered with Indiegogo to develop new content from the site's projects.[6] In September 2011, the company raised a $1.5 million Series Seed financing round, led by Metamorphic Ventures, ff Venture Capital, MHS Capital and Steve Schoettler, Zynga's co-founder.[7] In February 2012, President Barack Obama's Startup America partnered with Indiegogo to offer crowdfunding to entrepreneurs in the U.S.[8] In June 2012, Indiegogo raised a $15 million Series A round from Insight Ventures, Khosla Ventures and Steve Schoettler, Zynga's co-founder.[9]

In May 2013, Indiegogo was chosen as the fundraising site that Toby Turner used to receive money for his game Tobuscus Adventures: Wizards!.[10]

Crowd funding

In an interview with Film Threat, Rubin said the site is “all about allowing anybody to raise money for any idea.”[11] The site's structure allows users to create a page for their funding campaign, set up an account with PayPal, make a list of "perks" for different levels of donation, then create a social media-based publicity effort. Users publicize the projects themselves through Facebook, Twitter and similar platforms. The site levies a 4% fee for successful campaigns. For campaigns that fail to raise their target amount, users have the option of either refunding all money to their contributors at no charge or keeping all money raised but with a 9% fee.[12] Unlike similar sites such as Kickstarter, Indiegogo disburses the funds immediately, when the contributions are collected through the user's PayPal accounts. Indiegogo also offers direct credit card payment acceptance through their own portal. Those funds are disbursed up to two weeks after the conclusion of a campaign.[13] According to The Wall Street Journal, as of October 2011 over 45,000 campaigns have been launched, raising "millions each month." (US).[13] Indiegogo is also used by already-funded projects to create publicity or find distributors.

A few examples of campaigns on indiegogo, include "Lets Give Karen -The bus monitor- H Klein A Vacation!", which raised $703,833,[14] Stick-N-Find which has raised $861,165,[15] Bug-A-Salt which raised $577,546[16] and Let's Build a Goddamn Tesla Museum which raised $1.3 million.[17]

See also

References

Vorlage:Reflist

  1. ↑ a b c Danae Ringelmann: Leveling the Funding Playing Field, One Dollar at a Time. 2011 (ted.com).
  2. ↑ a b c Danielle Sacks: Danae Ringelmann, cofounder of IndieGoGo. In: Fast Company. 3. März 2010, abgerufen am 16. Juni 2012.
  3. ↑ a b Danae Ringelmann, MBA 08. In: CalBusiness. Haas School of Business at the University of California, Berkeley, abgerufen am 16. Juni 2012.
  4. ↑ Eric Schell. In: CrunchBase. Abgerufen am 16. Juni 2012.
  5. ↑ Can You Spare a Quarter? Crowdfunding Sites Turn Fans into Patrons of the Arts. In: Knowledge@Wharton. The Wharton School of the University of Pennsylvania, 8. Dezember 2010;.
  6. ↑ Danae Ringelmann: Calling All IndieGoGo Creators – MTV New Media Wants You! In: Indiegogo Blog. Indiegogo, 7. Juni 2010;.
  7. ↑ Wade Roush: Wednesday Deals Roundup: IndieGoGo, Project Frog, BlueArc. 7. September 2011;.
  8. ↑ Angus Loten: ‘Startup America’ Embraces Crowd-funding. In: In Charge. The Wall Street Journal, 22. April 2011;.
  9. ↑ Colleen Taylor: Indiegogo Raises $15 Million Series A To Make Crowdfunding Go Mainstream. In: TechCrunch. 6. Juni 2012;.
  10. ↑ Toby Turner: Help Bring Tobuscus Adventures: THE GAME to PC! Indiegogo, abgerufen am 26. Juni 2013.
  11. ↑ Wake Me Up Before You Indiegogo: Interview With Slava Rubin. In: Film Threat. Abgerufen am 16. Dezember 2010.
  12. ↑ Learn More. Indiegogo, abgerufen am 16. Juni 2012.
  13. ↑ a b Sarah Needleman: When 'Friending' Becomes a Source of Start-Up Funds In: Wall Street Journal, November 1, 2011. Abgerufen am 5. Dezember 2011 
  14. ↑ Todd Essig: Why Raising 2/3 of a Million Dollars For Bus Monitor Karen Klein Was So Easy. Forbes, 18. April 2012, abgerufen am 28. Oktober 2012.
  15. ↑ StickNFind- Bluetooth Powered ultra small Location Stickers. Indiegogo, 27. November 2012, abgerufen am 20. Januar 2013.
  16. ↑ BugASalt- The Final Push. Indiegogo, 11. September 2012, abgerufen am 28. Oktober 2012.
  17. ↑ Tesla Museum Supporters Raise $1.3 Million Over Indiegogo - Eric Johnson - News. AllThingsD, 29. September 2012, abgerufen am 28. Oktober 2012.
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