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Playdata charts

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Playdata charts
SuccessorTurnTable charts
Formation10 January 2016
Founder
Dissolved1 January 2018
Location
OwnerPlaydata
Key people
  • Kingsley Offor (CEO)
Websitewww.playdatacharts.com

Playdata Charts is a weekly airplay chart, measuring songs being played on the radio, and television stations in Nigeria,[1] and published on its website, with data gathered from its proprietary PlayData Broadcast Monitoring service. It provides a weekly top 100 airplay chart (previously top 10 until 2017), and a yearly top 40 chart (previously top 100 unit 2017). Its first chart issue was released on 10 January 2016, led by Adekunle Gold "Pick Up".[2] It serves as Nigeria's airplay chart from 10 January 2016, to 31 December 2017.

Overview

Playdata was founded in 2015 by eLDee, and Kingsley Offor, as a cloud-based broadcast monitoring software.[3] In 2016, it chart began full operation tracking Television and Radio airplay. Playdata provides intellectual property information on play count, where they are played from, and on (TV/Radio stations).[4] On 20 March 2015, Playdata had monitored 23 Ad's campaigns, 5,236 musical works.[5] It released a report, monitoring 5,000 radio or TV stations across two continents, which is just 2000+ lower than the number of radio stations being tracked by Digital Radio Tracker.[5] Kingsley Offor who became the first CEO of Playdata was succeeded by eLDee, in 2016, after he retired from singing.[6]

Playdata defuncted in 2018, shortly after publishing its second edition of the Year-end chart for the year 2017, led by Davido "If", and succeeded by TurnTable in 2020.[7]

Chart history

Songs with most weeks at number one

In 2016, Phyno "Fada Fada (Ghetto Gospel)", peaked at number 1, for the week of June 12, 2016, to August 14, 2016.[8] After spending 10 consecutive weeks on the chart, Phyno "Fada Fada (Ghetto Gospel)"[9] returns back to the chart at number 1, for the week of December 25, 2016. Tekno "Pana", peaked at number 1, for the week of August 21, 2016 to December 4, 2016, spending 16 consecutive weeks on the chart,[10] and making it the most charted song in 2016. P-Square "Bank Alert", peaked at number 1, on the week of December 11, 2016, and returned to chart in the week of January 1, 2017.[11] Wizkid "Daddy Yo" peaked at number 1, on the week of Januray 29, 2017.[12] Runtown held the chart with "Mad Over You", spending 8 consecutive weeks on chart, from the week of February 5, 2017 to the week of March 5, 2017.[13] According to Guardian Life Magazine author Beatrice Porbeni, she described Mad Over You, as one of the most played songs in Nigeria, and almost charted for ten weeks, on Nigeria Playdata radio chart.[14]

References

  1. ^ "PLAYDATA CHART #RadioTopTen2016Week3 – The official countdown of the most played songs on radio in Lagos". Naija Review. Retrieved 12 April 2022.
  2. ^ "How Adekunle Gold's 'Pick Up' became the most played song on radio in Nigeria". Nigerian Entertainment Today. 13 July 2016. Retrieved 16 April 2022.
  3. ^ "El Dee to launch content monitoring app, Playdata". The Nation Newspaper. 9 October 2015. Retrieved 16 April 2022.
  4. ^ okunola, folarin (11 February 2016). "eLDee, Kingsley Offor speak on new data tracking product, challenges of broadcast media industry". Pulse Nigeria. Retrieved 16 April 2022.
  5. ^ a b Udodiong, Inemesit (20 March 2015). "Musician leaves music while advertising PlayData". Pulse Nigeria. Retrieved 16 April 2022.
  6. ^ "El Dee rethinks retirement from music". The Nation Newspaper. 20 January 2016. Retrieved 16 April 2022.
  7. ^ "TurnTable Charts to commence an official Top 50 chart, next week". The NATIVE. 4 November 2020. Retrieved 12 April 2022.
  8. ^ "Phyno's 'Fada Fada' is the Most Played Song on Nigerian Radio this Week | See Playdata's Top 10 Radio Chart". BellaNaija. 17 June 2016. Retrieved 13 April 2022.
  9. ^ "Phyno's "Fada Fada" is the Number 1 Song on Radio Stations for the Second Week Running! See PlayData's Top 10 Songs of the Week". BellaNaija. 28 June 2016. Retrieved 13 April 2022.
  10. ^ "Tekno's "Pana" is Still Topping Charts! See PlayData's Full List of Top Ten Songs on Nigerian Radio". BellaNaija. 1 December 2016. Retrieved 13 April 2022.
  11. ^ "'Bank Alert,' 'Fada Fada,' 'Pana,' Top PlayData's Most Played Songs on Nigerian Radio – 2017 Week 2". BellaNaija. 9 January 2017. Retrieved 13 April 2022.
  12. ^ "Koffi Abena: Is Wizkid's "Daddy Yo" a Good Song? A Review of PlayDataChart's Most Played Songs in Nigeria for Week 10". BellaNaija. 7 March 2017. Retrieved 13 April 2022.
  13. ^ "Koffi Abena: All You Need to Know about PlayDataCharts' Most Played Songs in Nigeria for Week 9 of 2017 & the Future of Afrobeat". BellaNaija. 2 March 2017. Retrieved 13 April 2022.
  14. ^ "Runtown, We Are Mad Over Him". The Guardian Nigeria News - Nigeria and World News. 12 May 2017. Retrieved 13 April 2022.

Category:2016 establishments in Nigeria Category:Nigerian record charts

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