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{{Short description|American sports agent (born 1981)}}
{{Short description|Suite of artificial intelligence tools developed by Apple Inc.}}
{{Use mdy dates|date=June 2024}}
{{Distinguish|Richard Paul}}
{{Infobox software
{{Use American English|date=October 2021}}
| title = Apple Intelligence
{{Use mdy dates|date=January 2019}}
| logo = Apple Intelligence.png
{{Infobox person
| logo alt = Apple Intelligence Logo
| name = Rich Paul
| screenshot = Apple Intelligence Siri (iOS 18.1 Beta 4).png
| image = Rich Paul NFL Draft Interview.png
| screenshot alt = Screenshot of Apple Intelligence Siri
| alt =
| caption = Paul in 2023
| caption = Apple Intelligence [[Siri]] running on an [[iPhone 15 Pro]]
| developer = [[Apple Inc.]]
| birth_name =
| birth_date = {{Birth date and age|1981|12|16}}
| released = {{start date and age|2024|10|28}}
| operating system = [[iOS 18]], [[iPadOS 18]], [[macOS Sequoia]]
| birth_place = [[Cleveland, Ohio]]
| platform = [[ARM architecture family|ARM]]
| alma_mater =
| genre = [[Artificial intelligence]]
| occupation = [[Sports agent]]
| license = Proprietary
| title = Founder, [[Klutch Sports Group]]
| website = https://www.apple.com/apple-intelligence/
| years_active = 2003–present
| children = 3
| website =
| signature =
}}
}}
{{Artificial intelligence}}
'''Rich Paul''' (born December 16, 1981) is an American [[sports agent]] and founder of [[Klutch Sports Group]]. His most notable client is American basketball player [[LeBron James]] with whom he is also a long-time friend.


'''Apple Intelligence''' is an [[artificial intelligence]] developed by [[Apple Inc.]]<ref name="TheVergeInfo">{{Cite web |url=https://www.theverge.com/2024/6/10/24173603/wwdc-2024-live-blog-apple-event-ios-18-ai |title=Apple's AI plans, iOS 18, and more at WWDC 2024 |date=June 10, 2024 |work=[[The Verge]] |access-date=June 10, 2024 |archive-date=June 11, 2024 |archive-url=https://web.archive.org/web/20240611212152/https://www.theverge.com/2024/6/10/24173603/wwdc-2024-live-blog-apple-event-ios-18-ai |url-status=live }}</ref> Relying on a combination of on-device and server processing, it was announced on June 10, 2024, at [[Worldwide Developers Conference#2024|WWDC 2024]] as a feature of Apple's [[iOS 18]], [[iPadOS 18]], and [[macOS Sequoia]] operating systems, which were announced alongside Apple Intelligence. Apple Intelligence will be free for all users with supported devices. It launched for developers and testers on July 29, 2024 in U.S. English, with the iOS 18.1 Beta, will release partially in October 2024, and will fully launch in 2025.<ref name="preview">{{Cite web |title=Apple Intelligence Preview |url=https://www.apple.com/apple-intelligence/ |access-date=2024-06-14 |website=Apple |language=en-US |archive-date=June 13, 2024 |archive-url=https://web.archive.org/web/20240613233953/https://www.apple.com/apple-intelligence/ |url-status=live }}</ref><ref>{{Cite web |last=Davis |first=Wes |date=June 16, 2024 |title=Apple won't wait until next year for some Siri improvements |url=https://www.theverge.com/2024/6/16/24179526/apple-intelligence-siri-natural-language-upgrade-ios-18 |url-status=live |archive-url=https://web.archive.org/web/20240617015136/https://www.theverge.com/2024/6/16/24179526/apple-intelligence-siri-natural-language-upgrade-ios-18 |archive-date=June 17, 2024 |access-date=June 17, 2024 |website=[[The Verge]] |publisher=[[Vox Media]] |language=en-US}}</ref>
==Early life==
Paul grew up in a one-bedroom apartment above his father's store, R & J Confectionery, on East 125th and Arlington in [[Forest Hills, Ohio|Forest Hills]], a neighborhood on the east side of Cleveland.<ref name=":1" /> His father enrolled him in the private, fee-paying [[Benedictine High School (Cleveland, Ohio)|Benedictine High School]], a Roman Catholic school.<ref name=":1" /><ref name=":2">{{Cite magazine|last=Price|first=S. L.|title=Behind the scenes with Rich Paul: The NBA's new king maker|url=https://www.si.com/nba/2019/06/12/rich-paul-klutch-sports-group-lakers-pelicans-lebron-james-anthony-davis|access-date=2021-02-09|magazine=Sports Illustrated|language=en-us}}</ref> His father died of cancer in 1999.<ref name=":1">{{cite web|url=https://www.nytimes.com/2014/08/18/sports/basketball/lebron-jamess-return-to-cleveland-completes-a-journey-for-rich-paul-too.html |title=An Agent of Change |work=New York Times |date=August 18, 2014 |access-date=August 18, 2014}}</ref>


== Models ==
After graduating from high school, Paul was mentored by Distant Replays owner Andy Hyman on selling vintage jerseys.<ref name=":2" /> He would buy throwback jerseys from [[Atlanta]] and sell them out of his trunk in Cleveland.<ref name=":3" /><ref name=":2" /> In 2002, he met [[LeBron James]] at the [[Akron–Canton Airport]], where James was impressed by Paul's authentic [[Warren Moon]] throwback jersey.<ref name=espn>{{Cite web|url=https://www.espn.com/nba/story/_/id/8766225/rich-paul-one-lebron-james-close-friends-now-agent-espn-magazine|title=The chosen's one|first=Chris|last=Broussard|work=ESPN|date=December 25, 2012}}</ref> The two exchanged contact information, and soon Paul had sold James a [[Magic Johnson]] Lakers jersey and a [[Joe Namath]] Rams jersey.<ref name=":3">{{cite web|url=http://www.businessinsider.com/rich-paul-lebron-agent-2014-7 |title=Meet Rich Paul, The Man Who Orchestrated LeBron's Return To Cleveland |publisher=Business Insider |date=July 14, 2014 |access-date=August 18, 2014}}</ref>
Apple Intelligence consists of an on-device model as well as a cloud model running on servers using [[Apple silicon]]. Both models consist of a generic foundation model, as well as multiple adapter models that are more specialized to particular tasks like text summarization and tone adjustment.<ref>{{Cite web |title=Introducing Apple's On-Device and Server Foundation Models |url=https://machinelearning.apple.com/research/introducing-apple-foundation-models |access-date=2024-06-15 |website=Apple Machine Learning Research |language=en-US |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615023523/https://machinelearning.apple.com/research/introducing-apple-foundation-models |url-status=live }}</ref>


According to a human evaluation done by Apple's machine learning division, the on-device foundation model beat or tied equivalent small models by [[Mistral AI]], Microsoft, and Google, while the server foundation models beat the performance of OpenAI's [[GPT-3]], while roughly matching the performance of [[GPT-4]].<ref>{{Cite web |last=Lambert |first=Nathan |date=June 12, 2024 |title=AI for the rest of us |url=https://www.interconnects.ai/p/apple-intelligence |access-date=2024-06-15 |website=Interconnects |language=en |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615024027/https://www.interconnects.ai/p/apple-intelligence |url-status=live }}</ref>
==Career==
Following the [[2003 NBA draft]], Paul joined James as a part of his small inner circle, along with James' childhood friends [[Maverick Carter]] and Randy Mims.<ref name=espn /> He would later start working under [[Leon Rose]], who had negotiated James' extension with the Cavaliers in 2006, at [[Creative Artists Agency]]. In 2012, Paul, along with James, left Rose and CAA to start his own agency, [[Klutch Sports Group]].<ref>{{cite web|url=http://www.ibtimes.com/lebron-james-leaves-caa-childhood-friend-will-represent-him-788898 |title=LeBron James Leaves CAA, Childhood Friend will Represent Him |work=International Business Times |date=September 13, 2012 |access-date=August 18, 2014}}</ref> In 2013, Paul enlisted noted long-time agent and attorney [[Mark Termini]] to run the NBA contract negotiations for Klutch.<ref>{{cite web |last1=Zillgitt |first1=Jeff |title=LeBron James rep Klutch Sports adds top agent Termini |url=https://www.usatoday.com/story/sports/nba/2013/01/15/lebron-james-klutch-sports-mark-termini-rich-paul/1838405/ |website=USA Today |access-date=8 June 2021 |date=January 15, 2013}}</ref><ref>{{cite web |last1=Price |first1=S.L. |title=The King Maker: Why Rich Paul Will Own the NBA Summer |url=https://www.si.com/nba/2019/06/12/rich-paul-klutch-sports-group-lakers-pelicans-lebron-james-anthony-davis |website=SI.com |access-date=8 June 2021 |date=June 12, 2019}}</ref> By the conclusion of Termini's tenure at Klutch in 2020, Klutch Sports had a roster of 25 clients, and Termini had led negotiations on over $1 billion worth of NBA contracts for said clients.<ref name=":2" /><ref>{{cite tweet |last=Stein |first=Marc |user=TheSteinLine |number=1362801667574427650 |date=February 19, 2021 |title=Mark Termini, the longtime agent and attorney who led negotiations on the $1.4 billion in NBA contracts closed by Klutch Sports from 2014-2019, is no longer affiliated with the agency, league sources say. |language=en |access-date=June 11, 2021 |archive-url=https://web.archive.org/web/20210304073654/https://twitter.com/TheSteinLine/status/1362801667574427650 |archive-date=March 4, 2021 |url-status=live}}</ref> Later that year, [[United Talent Agency]] (UTA) made a strategic investment in Klutch Sports Group and asked Paul to run its sports division where he expanded the division's clients from 4 to 23.<ref name=":0">{{Cite web|last=Skipper|first=Clay|title=Rich Paul Is Rewriting the Rulebook|url=https://www.gq.com/story/rich-paul-powerbroker-interview|access-date=2021-02-09|website=GQ|date=December 16, 2019|language=en-us}}</ref> In 2020, he accepted a position on UTA's board of directors.<ref>{{Cite web|last=McNary|first=Dave|date=2020-07-27|title=LeBron James' Agent Rich Paul Named to UTA Board|url=https://variety.com/2020/film/news/lebron-james-agent-rich-paul-uta-board-1234717408/|access-date=2021-02-09|website=Variety|language=en-US}}</ref><ref>{{Cite news|last=Stein|first=Marc|date=2019-07-17|title=LeBron James's Agent, Rich Paul, Starts a Sports Division at a Hollywood Firm (Published 2019)|language=en-US|work=The New York Times|url=https://www.nytimes.com/2019/07/17/sports/basketball/lebron-james-rich-paul.html|access-date=2021-02-10|issn=0362-4331}}</ref>


Apple's cloud models are built on a Private Cloud Compute platform, designed heavily with user privacy and end-to-end encryption in mind. Unlike other generative AI services like ChatGPT which use servers from third-parties, Apple Intelligence's cloud models are run entirely on Apple servers with custom Apple silicon hardware. It was also designed to make sure that the software running on said servers matches the independently verifiable software accessible to researchers. In case of a software mismatch, Apple devices would refuse to connect to the servers. <ref name="private cloud">{{Cite web |date=June 10, 2024 |title=Private Cloud Compute: A new frontier for AI privacy in the cloud |url=https://security.apple.com/blog/private-cloud-compute/ |url-status=live |archive-url=https://web.archive.org/web/20240611010828/https://security.apple.com/blog/private-cloud-compute/ |archive-date=June 11, 2024 |access-date=2024-06-11 |website=Apple Security Research |language=en-US}}</ref>
Before the start of the [[2017–18 NBA season|2017–18 season]], [[Phoenix Suns]] owner [[Robert Sarver]] had told Paul that if he did not sever ties to head coach [[Earl Watson]], who had Paul and the Klutch Sports Group as an agent at the time, he would fire Watson from the team. After the Suns got off to a 0–3 start, with two blowout losses (including the worst loss in franchise history and worst season opening performance in NBA history) being the perfect cover story in mind, Watson was fired on October 22,<ref>[http://www.nba.com/suns/suns-relieve-earl-watson-head-coaching-duties Suns Relieve Earl Watson of Head Coaching Duties], [[NBA.com]] Published October 22, 2017. Accessed October 22, 2017.</ref> and replaced on an interim basis by associate head coach [[Jay Triano]] for the rest of that season. This story later became a part of a major report on Sarver on September 13, 2022, which led to his year-long suspension from the NBA and later resulted in Sarver agreeing to sell the Suns and [[Phoenix Mercury]] to a new owner eight days afterward. <ref>[https://www.espn.com/nba/story/_/id/32440987/phoenix-suns-robert-sarver-allegations-racism-misogyny Allegations of racism and misogyny within the Phoenix Suns], [[ESPN.com]]</ref> Sarver eventually sold his stake with the team and some extra minority stakes to a new ownership group led by [[Mat Ishbia]] and his older brother [[Justin Ishbia]] on December 20, 2022, which was made official on February 8, 2023.<ref>{{Cite web |date=2022-12-20 |title=Ishbia agrees to Suns purchase for record $4B |url=https://www.espn.com/nba/story/_/id/35292815/sources-mat-ishbia-finalizing-suns-purchase-4-billion |access-date=2022-12-27 |website=ESPN.com |language=en}}</ref><ref>{{Cite web |date=2023-01-25 |title=Sources: Mat Ishbia's purchase of Suns, Mercury to be official soon |url=https://www.espn.com/nba/story/_/id/35523911/mat-ishbia-purchase-suns-mercury-official-soon |access-date=2023-01-30 |website=espn.com |language=en-US}}</ref>


== Functionality and features ==
In August 2019, the [[National Collegiate Athletic Association]] (NCAA) changed its regulations for agents, requiring them to hold a bachelor's degree. Called the "Rich Paul Rule" by the media, it was widely seen as a swipe at Paul for having not graduated from college and for working with a high school prospect [[Darius Bazley]] who decided to work as an intern for [[New Balance]] for a year before entering the [[2019 NBA draft]] rather than attend [[Syracuse University|Syracuse]] or even enter the [[NBA G League]] like he first planned to do.<ref name=":0" /> Paul argued in an op-ed in ''[[The Athletic]]'' that the rule would prevent people from less prestigious backgrounds, people of color, and those without the funds to attend college from working as agents in the future so NCAA executives could have more control.<ref>{{Cite web|last=Paul|first=Rich|title=Op-ed: Rich Paul on the NCAA's new restrictions for player-agents|url=https://theathletic.com/1128759/2019/08/12/op-ed-rich-paul-on-the-ncaas-new-restrictions-for-player-agents/|access-date=2021-02-09|website=The Athletic}}</ref> The NCAA later backed down from the regulation change.<ref name=":0" />


=== Writing tools ===
In 2020, Paul launched "Klutch Conversations" during the [[NBA All-Star Weekend]] with [[SocialWorks]] and [[General Mills]] to encourage financial literacy among young people.<ref>{{Cite web|last=Young|first=Jabari|date=2020-02-11|title=Power agent Rich Paul launching Klutch Conversations during NBA All-Star weekend|url=https://www.cnbc.com/2020/02/11/power-agent-rich-paul-launching-klutch-conversations-during-nba-all-star-weekend.html|access-date=2021-02-10|website=CNBC|language=en}}</ref>
Apple Intelligence features writing tools that are powered by AI, including Rewrite and Proofread. These features help enhance users' writing to make it more friendly, [[Concision|concise]] or professional, similar to [[Grammarly]]'s AI writing features. It can also be used to [[Automatic summarization|generate summaries]], key points, [[Table (information)|tables]], and lists from an article or piece of writing.<ref>{{Cite web |last=Chedraoui |first=Katelyn |date=June 11, 2024 |title=Did Apple Intelligence's 'Rewrite' Tool Just Kill Grammarly? |url=https://www.cnet.com/tech/services-and-software/did-apple-intelligences-rewrite-tool-just-kill-grammarly/ |access-date=2024-06-12 |website=[[CNET]] |language=en |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612184111/https://www.cnet.com/tech/services-and-software/did-apple-intelligences-rewrite-tool-just-kill-grammarly/ |url-status=live }}</ref><ref>{{Cite web |last=Lovejoy |first=Ben |date=2024-06-11 |title=Apple Intelligence: The features I can't wait to try |url=https://9to5mac.com/2024/06/11/apple-intelligence-features/ |access-date=2024-06-12 |website=9to5Mac |language=en-US |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612185427/https://9to5mac.com/2024/06/11/apple-intelligence-features/ |url-status=live }}</ref> ChatGPT will be available as part of Writing Tools.<ref name="introducing">{{Cite web |date=June 10, 2024 |title=Introducing Apple Intelligence for iPhone, iPad, and Mac |url=https://www.apple.com/newsroom/2024/06/introducing-apple-intelligence-for-iphone-ipad-and-mac/ |access-date=2024-06-14 |website=Apple Newsroom |language=en-US |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615035500/https://www.apple.com/newsroom/2024/06/introducing-apple-intelligence-for-iphone-ipad-and-mac/ |url-status=live }}</ref>


=== Image Playground ===
In August 2021, Rich Paul was reportedly being sued by [[Nerlens Noel]] on the grounds of a breach of [[fiduciary duty]], [[breach of contract]], and negligence for his role in turning down a $70 million contract offer from the [[Dallas Mavericks]] in the offseason preceding the [[2017–18 NBA season|2017–18 season]].<ref>{{Cite web|last=O'Donnell|first=Ricky|date=2021-08-25|title=Nerlens Noel is suing Rich Paul for fumbling the bag|url=https://www.sbnation.com/nba/2021/8/25/22641113/nerlens-noel-rich-paul-klutch-sports-lawsuit-maverick-contract|access-date=2021-10-11|website=SBNation.com|language=en}}</ref> The two eventually reached a settlement on January 11, 2023, with Noel paying full commissions on a $5 million deal he signed in 2020 with the [[New York Knicks]] and Noel withdrawing all legal precedings afterward.<ref>{{cite web | url=https://bleacherreport.com/articles/10061370-nerlens-noel-settles-lawsuit-with-rich-paul-will-pay-commission-on-knicks-contract | title=Nerlens Noel Settles Lawsuit with Rich Paul, Will Pay Commission on Knicks Contract | website=[[Bleacher Report]] }}</ref>
Apple Intelligence can also be used to [[Text-to-image model|generate images]] on-device with the '''Image Playground''' app. Similarly to [[OpenAI]]'s [[DALL-E]], it can be used to generate images using AI, using phrases and descriptions to create an image with customizable styles such as Animation and Sketch.<ref>{{Cite web |last=Zivkovic |first=Marko |date=June 17, 2024 |title=How Apple plans to label AI-generated images made through its new Image Playground app |url=https://appleinsider.com/articles/24/06/17/how-apple-will-label-ai-generated-images-made-with-image-playground |access-date=August 25, 2024 |website=AppleInsider |language=en}}</ref> In Notes, users can access Image Playground on iPad through the Image Wand tool in the Apple Pencil palette without having to open the Image Playground app. Rough sketches can be transformed into images.<ref>{{Cite web |last=Clover |first=Juli |date=August 23, 2024 |title=iOS 18 Notes App: All the New Features |url=https://www.macrumors.com/guide/ios-18-notes-app/ |access-date=August 25, 2024 |website=MacRumors |language=en}}</ref>


== Personal life ==
=== Genmoji ===
Using Apple Intelligence [[text-to-image model]]s, users can create original '''Genmoji''' images by typing descriptions.<ref>{{Cite web |last=Rutherford |first=Sam |date=2024-06-10 |title=In case there weren't enough emoji already, Apple's Genmoji uses AI to generate even more |url=https://www.engadget.com/in-case-there-werent-enough-emoji-already-apples-genmoji-uses-ai-to-generate-even-more-200011608.html |url-status=live |archive-url=https://web.archive.org/web/20240624200434/https://www.engadget.com/web/20240624200434/https://www.engadget.com/in-case-there-werent-enough-emoji-already-apples-genmoji-uses-ai-to-generate-even-more-200011608.html |archive-date=24 June 2024 |access-date=2024-06-24 |website=Engadget |language=en-US}}</ref> Users can pick people in photos and create Genmoji images that resemble them.<ref>{{Cite web |last=Jones |first=D. Griffin |date=2024-06-10 |title=Image Playground and Genmoji bring AI images to iMessage and more |url=https://www.cultofmac.com/858965/ai-image-generation-ios-18-announcement/ |url-status=live |archive-url=https://web.archive.org/web/20240611203332/https://www.cultofmac.com/858965/ai-image-generation-ios-18-announcement/ |archive-date=11 June 2024 |access-date=2024-06-24 |website=Cult of Mac |language=en-US}}</ref> Similarly to emoji, Genmoji can be added inline to text messages and can be shared in [[Messages (Apple)|Messages]] and in supported third-party apps as stickers or Tapback reactions.<ref>{{Cite web |last=Murphy |first=Darragh |date=2024-06-10 |title=WWDC 2024: Genmoji lets you create your own emojis with 'Apple Intelligence' |url=https://mashable.com/article/apple-wwdc-keynote-2024-genmoji |url-status=live |archive-url=https://web.archive.org/web/20240612055539/https://mashable.com/article/apple-wwdc-keynote-2024-genmoji |archive-date=12 June 2024 |access-date=2024-06-24 |website=Mashable |language=en}}</ref><ref>{{Cite web |last=Joseph |first=Melwyn |date=2024-06-11 |title=How to Use Genmoji - Steps Explained |url=https://stealthoptional.com/apps/how-to-use-genmoji/ |url-status=live |archive-url=https://web.archive.org/web/20240624202821/https://stealthoptional.com/apps/how-to-use-genmoji/ |archive-date=June 24, 2024 |access-date=2024-06-24 |website=Stealth Optional |language=en}}</ref>
Paul has three children.<ref>{{Cite web |last=Brockington |first=Ariana |date=2022-06-12 |title=Adele's boyfriend Rich Paul talks having more kids and 'being a different dad' |url=https://www.today.com/parents/dads/adele-boyfriend-rich-paul-kids-dad-rcna33165 |access-date=2023-05-16 |website=TODAY.com |language=en}}</ref> In 2021, Paul entered into a relationship with English singer-songwriter [[Adele]].<ref>{{cite web |last1=Greene |first1=Jordan |title=Who is Adele's boyfriend, Rich Paul? The singer says she's 'in love' |url=https://www.today.com/popculture/adele-boyfriend-rich-paul-rcna67884 |website=Today |access-date=12 April 2023}}</ref><ref>{{cite web |last1=Murphy |first1=Nichola |title=Everything Adele has said about £750k engagement ring and secret Rich Paul wedding plans |url=https://www.hellomagazine.com/brides/20230228165511/adele-engagement-ring-secret-wedding-plans-millionaire-rich-paul/ |website=Hello Magazine |date=February 28, 2023 |access-date=12 April 2023}}</ref>


=== Siri overhaul ===
He was included in the 2020 "[[Ebony (magazine)|Ebony]] Power 100 List".<ref>{{Cite web|last=#teamEBONY|date=2020-02-26|title=2020 EBONY POWER 100 LIST|url=https://www.ebony.com/exclusive/2020-ebony-power-100-list/|access-date=2020-11-10|website=EBONY|language=en-US}}</ref> In 2022, Paul was listed at fourth on ''[[Forbes]]'' list of the "World's Most Powerful Sports Agents".<ref>{{cite web |url=https://www.forbes.com/sports-agents/list/ |title=Sports Agents − The List |author=<!--Not stated--> |year=2020 |website=[[Forbes]] |access-date=July 8, 2022 |url-status=live |archive-url=https://web.archive.org/web/20220308042943/https://www.forbes.com/sports-agents/list/ |archive-date=March 8, 2022}}</ref><ref>{{cite web |url=https://www.forbes.com/profile/rich-paul/?list=sports-agents&sh=26a4aad62d97 |title=Profile: Rich Paul |author=<!--Not stated--> |date=December 22, 2020 |website=Forbes |access-date=July 8, 2022 |url-status=live |archive-url=https://archive.today/20220708133911/https://www.forbes.com/profile/rich-paul/?list=sports-agents&sh=4a596b6e2d97 |archive-date=July 8, 2022}}</ref>
[[Siri]], Apple's virtual assistant, has been updated with enhanced capabilities made possible by Apple Intelligence. The latest iteration features an updated user interface, improved natural language processing, and the option to interact via text by double tapping the home bar without enabling the feature in the Accessibility menu. In addition, Apple Intelligence adds the ability for Siri to use personal context from device activities to make conversations feel more natural and fluid.<ref name="introducing" />

=== Mail ===
Apple Intelligence adds a feature called Priority Messages to the [[Apple Mail|Mail]] app, which shows urgent emails such as same-day invitations or boarding passes, with AI generated summaries of the email.<ref name="introducing" />

=== Photos ===
Apple's [[Photos (Apple)|Photos]] app includes a feature to create custom memory movies and enhanced search capabilities. Users can describe a story, and using Apple Intelligence, selects matching photos and videos. Users can now also remove distractions with the Clean Up tool in the Photos app. Apple Intelligence identifies background objects and remove them with a tap. It organizes these into a movie with a narrative arc based on identified themes. Additionally, users can search for specific photos or videos by description and/or keyword, and Apple Intelligence can pinpoint particular moments within video clips.<ref>{{Cite web |last=Perez |first=Sarah |date=2024-06-10 |title=Apple revamps its Photos app for iOS 18 |url=https://techcrunch.com/2024/06/10/apple-revamps-its-photos-app-for-ios-18/ |access-date=2024-06-12 |website=TechCrunch |language=en-US}}</ref>

=== Notifications ===
Using the Notification Summary feature, Apple Intelligence can summarize notifications from messaging apps and groups of notifications from apps.<ref>{{Cite web |date=2024-08-28 |title=iOS 18.1 Beta Now Offers Notification Summaries for All Apps |url=https://www.macrumors.com/2024/08/28/ios-18-1-notification-summaries/ |access-date=2024-10-04 |website=MacRumors |language=en}}</ref> A new Reduce Interruptions focus mode silences notifications deemed unimportant while letting important notifications go through.<ref>{{Cite web |date=2024-07-31 |title=How to use Reduce Interruptions on iOS 18 and what it does |url=https://appleinsider.com/inside/ios-18/tips/how-to-use-reduce-interruptions-on-ios-18-and-what-it-does |access-date=2024-10-04 |website=AppleInsider |language=en}}</ref>

=== ChatGPT integration ===
As a result of the company's partnership with [[OpenAI]], Apple Intelligence also includes a system-wide integration with [[ChatGPT]], allowing [[Siri]] to determine when to send certain complex user requests to ChatGPT. This system-wide integration is powered by [[GPT-4o]].<ref name="introducing" /> ChatGPT integration is opt-in by default, with users being prompted before any data or photos are sent to ChatGPT servers and IP addresses being obscured when requests are sent to OpenAI's servers.<ref>{{Cite web |last=Edu |first=Jide |date=2024-06-14 |title=Apple insists its ChatGPT tie-up will protect users' privacy: here are the questions it must answer first |url=http://theconversation.com/apple-insists-its-chatgpt-tie-up-will-protect-users-privacy-here-are-the-questions-it-must-answer-first-232498 |access-date=2024-06-26 |website=The Conversation |language=en-US |archive-date=June 26, 2024 |archive-url=https://web.archive.org/web/20240626094915/http://theconversation.com/apple-insists-its-chatgpt-tie-up-will-protect-users-privacy-here-are-the-questions-it-must-answer-first-232498 |url-status=live }}</ref> Using ChatGPT features is free for all users without needing to sign in, however paid subscribers can sign in to gain access to paid features systemwide. Apple plans to integrate other models such as [[Google|Google's]] [[Gemini (language model)|Gemini]] into the system in the future.<ref>{{Cite web |last=Perry |first=Alex |date=2024-06-11 |title=Apple plans to work with Google's Gemini, other AI models |url=https://mashable.com/article/wwdc-2024-apple-ai-gemini-chatgpt |access-date=2024-06-15 |website=Mashable |language=en |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615075908/https://mashable.com/article/wwdc-2024-apple-ai-gemini-chatgpt |url-status=live }}</ref>

==Development==
{{Expand section|date=July 2024}}
===Background===
Apple first implemented artificial intelligence features in its products with the release of [[Siri]] in the [[IPhone 4s|iPhone 4S]] in 2011.<ref>{{Cite web |last=Olson |first=Parmy |title=Steve Jobs Leaves A Legacy In A.I. With Siri |url=https://www.forbes.com/sites/parmyolson/2011/10/06/steve-jobs-leaves-a-legacy-in-a-i-with-siri/ |access-date=2024-07-06 |website=Forbes |language=en |archive-date=November 28, 2023 |archive-url=https://web.archive.org/web/20231128050247/http://www.forbes.com/sites/parmyolson/2011/10/06/steve-jobs-leaves-a-legacy-in-a-i-with-siri/ |url-status=live }}</ref> In the years after its release, Apple engaged in efforts to ensure its artificial intelligence operations remained covert; according to [[University of California, Berkeley]] professor [[Trevor Darrell]], the company's secrecy deterred graduate students.<ref>{{Cite web |url=https://www.bloomberg.com/news/articles/2015-10-29/apple-s-secrecy-hurts-its-ai-software-development |title=Apple's Deep Learning Curve |date=October 29, 2015 |last=Clark |first=Jack |publisher=[[Bloomberg News]] |access-date=June 10, 2024 |archive-date=May 26, 2023 |archive-url=https://web.archive.org/web/20230526003452/https://www.bloomberg.com/news/articles/2015-10-29/apple-s-secrecy-hurts-its-ai-software-development |url-status=live }}</ref> The company started expanding its artificial intelligence team in 2015,<ref>{{Cite web |last=Love |first=Julia |date=September 7, 2015 |title=Exclusive: Apple ups hiring, but faces obstacles to making phones smarter |url=https://www.reuters.com/article/2015/09/07/us-apple-machinelearning-idUSKCN0R71H020150907/ |website=Reuters |access-date=July 6, 2024 |archive-date=November 19, 2015 |archive-url=https://web.archive.org/web/20151119115312/http://www.reuters.com/article/2015/09/07/us-apple-machinelearning-idUSKCN0R71H020150907? |url-status=live }}</ref> opening up its operations by publishing more scientific papers and joining AI industry research groups.<ref>{{Cite news |date=2017-01-26 |title=Apple Set to Join Amazon, Google, Facebook in AI Research Group |url=https://www.bloomberg.com/news/articles/2017-01-26/apple-said-to-join-amazon-google-facebook-in-ai-research-group |access-date=2024-07-06 |work=Bloomberg.com |language=en |archive-date=July 6, 2024 |archive-url=https://web.archive.org/web/20240706094922/https://www.bloomberg.com/news/articles/2017-01-26/apple-said-to-join-amazon-google-facebook-in-ai-research-group |url-status=live }}</ref> Apple reportedly acquired more AI companies from 2016 to 2020.<ref>{{Cite web |date=2021-03-25 |title=Apple Bought the Most AI Companies From 2016 to 2020 |url=https://www.macrumors.com/2021/03/25/apple-ai-acquisitions-2016-to-2020/ |access-date=2024-07-06 |website=MacRumors |language=en |archive-date=May 20, 2024 |archive-url=https://web.archive.org/web/20240520035940/https://www.macrumors.com/2021/03/25/apple-ai-acquisitions-2016-to-2020/ |url-status=live }}</ref> In 2017, Apple released the [[iPhone 8]] and the [[iPhone X]] with the [[Apple A11|A11 Bionic]] processor, which featured its first dedicated [[Neural Engine]] for accelerating common machine learning tasks.<ref>{{Cite web |title=The future is here: iPhone X |url=https://www.apple.com/newsroom/2017/09/the-future-is-here-iphone-x/ |access-date=2024-07-06 |website=Apple Newsroom |language=en-US |archive-date=April 1, 2018 |archive-url=https://web.archive.org/web/20180401112702/https://www.apple.com/newsroom/2017/09/the-future-is-here-iphone-x/ |url-status=live }}</ref> Despite its investments in artificial intelligence, Siri was criticized both by reviewers<ref>{{Cite web |last=Vincent |first=James |date=2021-10-04 |title=Hey Siri, what happened? |url=https://www.theverge.com/22704233/siri-apple-digital-assistant-10-years-development-problems-why |access-date=2024-07-06 |website=The Verge |language=en |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612115601/https://www.theverge.com/22704233/siri-apple-digital-assistant-10-years-development-problems-why |url-status=live }}</ref> and internally at Apple<ref>{{Cite web |date=2018-03-14 |title=Former Apple Employees Reflect on Siri's 'Squandered Lead' Over Amazon Alexa and Google Assistant |url=https://www.macrumors.com/2018/03/14/siri-has-turned-sour-report/ |access-date=2024-07-06 |website=MacRumors |language=en |archive-date=February 23, 2024 |archive-url=https://web.archive.org/web/20240223214244/https://www.macrumors.com/2018/03/14/siri-has-turned-sour-report/ |url-status=live }}</ref> for lagging behind other AI assistants.

The rapid development of [[generative artificial intelligence]] and the release of [[ChatGPT]] in late 2022 reportedly blindsided Apple executives and forced the company to refocus its efforts on AI.<ref name=":0">{{Cite news |date=2023-07-19 |title=Apple Tests 'Apple GPT,' Develops Generative AI Tools to Catch OpenAI |url=https://www.bloomberg.com/news/articles/2023-07-19/apple-preps-ajax-generative-ai-apple-gpt-to-rival-openai-and-google |access-date=2024-07-06 |work=Bloomberg.com |language=en |archive-date=July 6, 2024 |archive-url=https://web.archive.org/web/20240706094920/https://www.bloomberg.com/news/articles/2023-07-19/apple-preps-ajax-generative-ai-apple-gpt-to-rival-openai-and-google |url-status=live }}</ref><ref name=":1">{{Cite web |date=2023-10-22 |title=Apple Generative AI Features and Smarter Siri Could Launch Next Year |url=https://www.macrumors.com/2023/10/22/apple-generative-ai-features-and-smarter-siri/ |access-date=2024-07-06 |website=MacRumors |language=en |archive-date=June 14, 2024 |archive-url=https://web.archive.org/web/20240614045429/https://www.macrumors.com/2023/10/22/apple-generative-ai-features-and-smarter-siri/ |url-status=live }}</ref> In an interview with [[Good Morning America]], Apple CEO [[Tim Cook]] stated that generative AI had "great promise" but had some potential dangers, and that it was "looking closely" at ChatGPT. It was first reported in July 2023 that Apple was creating its own internal large language model, codenamed "Ajax".<ref name=":0" /> In October 2023, Apple was reportedly on track to release generative AI features into its operating systems by 2024, including a significantly redeveloped Siri.<ref name=":1" /> In an earnings call in February 2024, Cook stated that the company was spending a "tremendous amount of time and effort" into AI features that would be shared "later that year".<ref>{{Cite web |date=2024-02-01 |title=Apple Spending a 'Tremendous Amount of Time and Effort' on AI, Details Coming 'Later This Year' |url=https://www.macrumors.com/2024/02/01/apple-ai-details-coming-later-this-year/ |access-date=2024-07-06 |website=MacRumors |language=en |archive-date=July 6, 2024 |archive-url=https://web.archive.org/web/20240706094921/https://www.macrumors.com/2024/02/01/apple-ai-details-coming-later-this-year/ |url-status=live }}</ref>

== Supported devices ==
All Macs and iPads with an [[Apple silicon|M-series Apple silicon]] chip will support Apple Intelligence with the release of [[macOS Sequoia]] and [[iPadOS 18]]. iPhones with the [[Apple A17|A17 Pro]] chip or later will also be supported with the release of [[iOS 18]].<ref>{{Cite web |last=Nield |first=David |date=2024-06-11 |title=Apple Intelligence: here's a full list of the iPhones, iPads and Macs that'll get Apple's new AI powers |url=https://www.techradar.com/tech/apple-intelligence-heres-a-full-list-of-the-iphones-ipads-and-macs-thatll-get-apples-new-ai-powers |access-date=2024-06-15 |website=TechRadar |language=en |archive-date=June 11, 2024 |archive-url=https://web.archive.org/web/20240611112905/https://www.techradar.com/tech/apple-intelligence-heres-a-full-list-of-the-iphones-ipads-and-macs-thatll-get-apples-new-ai-powers |url-status=live }}</ref> Analyst Ming-Chi Kuo speculates that the RAM requirements of the on-device model prohibits Apple Intelligence from running on older iPhone models.<ref>{{Cite web |last=Kuo |first=Ming-Chi |date=2024-06-11 |title=How Apple defines on-device AI and future trends — from the perspective of analyzing supported models of Apple Intelligence |url=https://medium.com/@mingchikuo/how-apple-defines-on-device-ai-and-future-trends-from-the-perspective-of-analyzing-supported-002efd264938 |access-date=2024-06-15 |website=Medium |language=en |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615113825/https://medium.com/@mingchikuo/how-apple-defines-on-device-ai-and-future-trends-from-the-perspective-of-analyzing-supported-002efd264938 |url-status=live }}</ref>
[[File:MacOS Apple Intelligence Logo.png|thumb|MacOS Apple Intelligence Logo]]

=== Macs ===
* [[MacBook Air (Apple silicon)|MacBook Air]] (M1, 2020) or later
* [[MacBook Pro (Apple silicon)|MacBook Pro]] (M1, 2020) or later
* [[Mac Mini|Mac mini]] (M1, 2020) or later
* [[Mac Pro]] (M2 Ultra, 2023)
* [[Mac Studio]] (M1 Max/Ultra, 2022) or later
* [[IMac (Apple silicon)|iMac]] (M1, 2021) or later

=== iPads ===
* [[iPad Air (5th generation)]] or later
* [[iPad Pro (5th generation)]] or later

=== iPhones ===
* [[iPhone 15 Pro|iPhone 15 Pro & Pro Max]] or later

== See also ==
* {{annotated link|Multimodal large language model}}


==References==
==References==
{{reflist}}
{{Reflist|2}}


==External links==
== External links ==
* {{Official website|https://www.apple.com/apple-intelligence/}}
* {{twitter|RichPaul4}}
* [https://developer.apple.com/apple-intelligence/ Apple Developer page]


{{authority control}}
{{Apple software}}


[[Category:IOS|*18]]
{{DEFAULTSORT:Paul, Rich}}
[[Category:1981 births]]
[[Category:2024 software]]
[[Category:Living people]]
[[Category:Products introduced in 2024]]
[[Category:African-American company founders]]
[[Category:Applications of artificial intelligence]]
[[Category:American sports agents]]
[[Category:AI software]]
[[Category:Businesspeople from Cleveland]]
[[Category:Apple Inc. software]]
[[Category:Businesspeople from Akron, Ohio]]
[[Category:OpenAI]]

Version vom 12. Oktober 2024, 19:21 Uhr

Vorlage:Short description Vorlage:Use mdy dates Vorlage:Infobox software Vorlage:Artificial intelligence

Apple Intelligence is an artificial intelligence developed by Apple Inc.[1] Relying on a combination of on-device and server processing, it was announced on June 10, 2024, at WWDC 2024 as a feature of Apple's iOS 18, iPadOS 18, and macOS Sequoia operating systems, which were announced alongside Apple Intelligence. Apple Intelligence will be free for all users with supported devices. It launched for developers and testers on July 29, 2024 in U.S. English, with the iOS 18.1 Beta, will release partially in October 2024, and will fully launch in 2025.[2][3]

Models

Apple Intelligence consists of an on-device model as well as a cloud model running on servers using Apple silicon. Both models consist of a generic foundation model, as well as multiple adapter models that are more specialized to particular tasks like text summarization and tone adjustment.[4]

According to a human evaluation done by Apple's machine learning division, the on-device foundation model beat or tied equivalent small models by Mistral AI, Microsoft, and Google, while the server foundation models beat the performance of OpenAI's GPT-3, while roughly matching the performance of GPT-4.[5]

Apple's cloud models are built on a Private Cloud Compute platform, designed heavily with user privacy and end-to-end encryption in mind. Unlike other generative AI services like ChatGPT which use servers from third-parties, Apple Intelligence's cloud models are run entirely on Apple servers with custom Apple silicon hardware. It was also designed to make sure that the software running on said servers matches the independently verifiable software accessible to researchers. In case of a software mismatch, Apple devices would refuse to connect to the servers. [6]

Functionality and features

Writing tools

Apple Intelligence features writing tools that are powered by AI, including Rewrite and Proofread. These features help enhance users' writing to make it more friendly, concise or professional, similar to Grammarly's AI writing features. It can also be used to generate summaries, key points, tables, and lists from an article or piece of writing.[7][8] ChatGPT will be available as part of Writing Tools.[9]

Image Playground

Apple Intelligence can also be used to generate images on-device with the Image Playground app. Similarly to OpenAI's DALL-E, it can be used to generate images using AI, using phrases and descriptions to create an image with customizable styles such as Animation and Sketch.[10] In Notes, users can access Image Playground on iPad through the Image Wand tool in the Apple Pencil palette without having to open the Image Playground app. Rough sketches can be transformed into images.[11]

Genmoji

Using Apple Intelligence text-to-image models, users can create original Genmoji images by typing descriptions.[12] Users can pick people in photos and create Genmoji images that resemble them.[13] Similarly to emoji, Genmoji can be added inline to text messages and can be shared in Messages and in supported third-party apps as stickers or Tapback reactions.[14][15]

Siri overhaul

Siri, Apple's virtual assistant, has been updated with enhanced capabilities made possible by Apple Intelligence. The latest iteration features an updated user interface, improved natural language processing, and the option to interact via text by double tapping the home bar without enabling the feature in the Accessibility menu. In addition, Apple Intelligence adds the ability for Siri to use personal context from device activities to make conversations feel more natural and fluid.[9]

Mail

Apple Intelligence adds a feature called Priority Messages to the Mail app, which shows urgent emails such as same-day invitations or boarding passes, with AI generated summaries of the email.[9]

Photos

Apple's Photos app includes a feature to create custom memory movies and enhanced search capabilities. Users can describe a story, and using Apple Intelligence, selects matching photos and videos. Users can now also remove distractions with the Clean Up tool in the Photos app. Apple Intelligence identifies background objects and remove them with a tap. It organizes these into a movie with a narrative arc based on identified themes. Additionally, users can search for specific photos or videos by description and/or keyword, and Apple Intelligence can pinpoint particular moments within video clips.[16]

Notifications

Using the Notification Summary feature, Apple Intelligence can summarize notifications from messaging apps and groups of notifications from apps.[17] A new Reduce Interruptions focus mode silences notifications deemed unimportant while letting important notifications go through.[18]

ChatGPT integration

As a result of the company's partnership with OpenAI, Apple Intelligence also includes a system-wide integration with ChatGPT, allowing Siri to determine when to send certain complex user requests to ChatGPT. This system-wide integration is powered by GPT-4o.[9] ChatGPT integration is opt-in by default, with users being prompted before any data or photos are sent to ChatGPT servers and IP addresses being obscured when requests are sent to OpenAI's servers.[19] Using ChatGPT features is free for all users without needing to sign in, however paid subscribers can sign in to gain access to paid features systemwide. Apple plans to integrate other models such as Google's Gemini into the system in the future.[20]

Development

Vorlage:Expand section

Background

Apple first implemented artificial intelligence features in its products with the release of Siri in the iPhone 4S in 2011.[21] In the years after its release, Apple engaged in efforts to ensure its artificial intelligence operations remained covert; according to University of California, Berkeley professor Trevor Darrell, the company's secrecy deterred graduate students.[22] The company started expanding its artificial intelligence team in 2015,[23] opening up its operations by publishing more scientific papers and joining AI industry research groups.[24] Apple reportedly acquired more AI companies from 2016 to 2020.[25] In 2017, Apple released the iPhone 8 and the iPhone X with the A11 Bionic processor, which featured its first dedicated Neural Engine for accelerating common machine learning tasks.[26] Despite its investments in artificial intelligence, Siri was criticized both by reviewers[27] and internally at Apple[28] for lagging behind other AI assistants.

The rapid development of generative artificial intelligence and the release of ChatGPT in late 2022 reportedly blindsided Apple executives and forced the company to refocus its efforts on AI.[29][30] In an interview with Good Morning America, Apple CEO Tim Cook stated that generative AI had "great promise" but had some potential dangers, and that it was "looking closely" at ChatGPT. It was first reported in July 2023 that Apple was creating its own internal large language model, codenamed "Ajax".[29] In October 2023, Apple was reportedly on track to release generative AI features into its operating systems by 2024, including a significantly redeveloped Siri.[30] In an earnings call in February 2024, Cook stated that the company was spending a "tremendous amount of time and effort" into AI features that would be shared "later that year".[31]

Supported devices

All Macs and iPads with an M-series Apple silicon chip will support Apple Intelligence with the release of macOS Sequoia and iPadOS 18. iPhones with the A17 Pro chip or later will also be supported with the release of iOS 18.[32] Analyst Ming-Chi Kuo speculates that the RAM requirements of the on-device model prohibits Apple Intelligence from running on older iPhone models.[33]

MacOS Apple Intelligence Logo

Macs

iPads

iPhones

See also

References

Vorlage:Reflist

Vorlage:Apple software

  1. Apple's AI plans, iOS 18, and more at WWDC 2024. In: The Verge. 10. Juni 2024, abgerufen am 10. Juni 2024.
  2. Apple Intelligence Preview. In: Apple. Abgerufen am 14. Juni 2024 (amerikanisches Englisch).
  3. Wes Davis: Apple won't wait until next year for some Siri improvements. In: The Verge. Vox Media, 16. Juni 2024, abgerufen am 17. Juni 2024 (amerikanisches Englisch).
  4. Introducing Apple's On-Device and Server Foundation Models. In: Apple Machine Learning Research. Abgerufen am 15. Juni 2024 (amerikanisches Englisch).
  5. Nathan Lambert: AI for the rest of us. In: Interconnects. 12. Juni 2024, abgerufen am 15. Juni 2024 (englisch).
  6. Private Cloud Compute: A new frontier for AI privacy in the cloud. In: Apple Security Research. 10. Juni 2024, abgerufen am 11. Juni 2024 (amerikanisches Englisch).
  7. Katelyn Chedraoui: Did Apple Intelligence's 'Rewrite' Tool Just Kill Grammarly? In: CNET. 11. Juni 2024, abgerufen am 12. Juni 2024 (englisch).
  8. Ben Lovejoy: Apple Intelligence: The features I can't wait to try. In: 9to5Mac. 11. Juni 2024, abgerufen am 12. Juni 2024 (amerikanisches Englisch).
  9. a b c d Introducing Apple Intelligence for iPhone, iPad, and Mac. In: Apple Newsroom. 10. Juni 2024, abgerufen am 14. Juni 2024 (amerikanisches Englisch).
  10. Marko Zivkovic: How Apple plans to label AI-generated images made through its new Image Playground app. In: AppleInsider. 17. Juni 2024, abgerufen am 25. August 2024 (englisch).
  11. Juli Clover: iOS 18 Notes App: All the New Features. In: MacRumors. 23. August 2024, abgerufen am 25. August 2024 (englisch).
  12. Sam Rutherford: In case there weren't enough emoji already, Apple's Genmoji uses AI to generate even more. In: Engadget. 10. Juni 2024, abgerufen am 24. Juni 2024 (amerikanisches Englisch).
  13. D. Griffin Jones: Image Playground and Genmoji bring AI images to iMessage and more. In: Cult of Mac. 10. Juni 2024, abgerufen am 24. Juni 2024 (amerikanisches Englisch).
  14. Darragh Murphy: WWDC 2024: Genmoji lets you create your own emojis with 'Apple Intelligence'. In: Mashable. 10. Juni 2024, abgerufen am 24. Juni 2024 (englisch).
  15. Melwyn Joseph: How to Use Genmoji - Steps Explained. In: Stealth Optional. 11. Juni 2024, abgerufen am 24. Juni 2024 (englisch).
  16. Sarah Perez: Apple revamps its Photos app for iOS 18. In: TechCrunch. 10. Juni 2024, abgerufen am 12. Juni 2024 (amerikanisches Englisch).
  17. iOS 18.1 Beta Now Offers Notification Summaries for All Apps. In: MacRumors. 28. August 2024, abgerufen am 4. Oktober 2024 (englisch).
  18. How to use Reduce Interruptions on iOS 18 and what it does. In: AppleInsider. 31. Juli 2024, abgerufen am 4. Oktober 2024 (englisch).
  19. Jide Edu: Apple insists its ChatGPT tie-up will protect users' privacy: here are the questions it must answer first. In: The Conversation. 14. Juni 2024, abgerufen am 26. Juni 2024 (amerikanisches Englisch).
  20. Alex Perry: Apple plans to work with Google's Gemini, other AI models. In: Mashable. 11. Juni 2024, abgerufen am 15. Juni 2024 (englisch).
  21. Parmy Olson: Steve Jobs Leaves A Legacy In A.I. With Siri. In: Forbes. Abgerufen am 6. Juli 2024 (englisch).
  22. Jack Clark: Apple's Deep Learning Curve. Bloomberg News, 29. Oktober 2015, abgerufen am 10. Juni 2024.
  23. Julia Love: Exclusive: Apple ups hiring, but faces obstacles to making phones smarter. In: Reuters. 7. September 2015, abgerufen am 6. Juli 2024.
  24. Apple Set to Join Amazon, Google, Facebook in AI Research Group In: Bloomberg.com, 26. Januar 2017. Abgerufen am 6. Juli 2024 (englisch). 
  25. Apple Bought the Most AI Companies From 2016 to 2020. In: MacRumors. 25. März 2021, abgerufen am 6. Juli 2024 (englisch).
  26. The future is here: iPhone X. In: Apple Newsroom. Abgerufen am 6. Juli 2024 (amerikanisches Englisch).
  27. James Vincent: Hey Siri, what happened? In: The Verge. 4. Oktober 2021, abgerufen am 6. Juli 2024 (englisch).
  28. Former Apple Employees Reflect on Siri's 'Squandered Lead' Over Amazon Alexa and Google Assistant. In: MacRumors. 14. März 2018, abgerufen am 6. Juli 2024 (englisch).
  29. a b Apple Tests 'Apple GPT,' Develops Generative AI Tools to Catch OpenAI In: Bloomberg.com, 19. Juli 2023. Abgerufen am 6. Juli 2024 (englisch). 
  30. a b Apple Generative AI Features and Smarter Siri Could Launch Next Year. In: MacRumors. 22. Oktober 2023, abgerufen am 6. Juli 2024 (englisch).
  31. Apple Spending a 'Tremendous Amount of Time and Effort' on AI, Details Coming 'Later This Year'. In: MacRumors. 1. Februar 2024, abgerufen am 6. Juli 2024 (englisch).
  32. David Nield: Apple Intelligence: here's a full list of the iPhones, iPads and Macs that'll get Apple's new AI powers. In: TechRadar. 11. Juni 2024, abgerufen am 15. Juni 2024 (englisch).
  33. Ming-Chi Kuo: How Apple defines on-device AI and future trends — from the perspective of analyzing supported models of Apple Intelligence. In: Medium. 11. Juni 2024, abgerufen am 15. Juni 2024 (englisch).