Generation Z

2012-02-26T20:14:25Z

Math321: Reverted to revision 478913199 by 98.119.189.135. (TW)

{{Use dmy dates|date=January 2012}}
{{Wiktionary}}
'''Generation Z''' (also known as '''Generation M''' (for multitasking), '''Generation C''' (for '''Connected Generation'''), the '''Net Generation''', or the '''Internet Generation''') is a common name in the US and other Western nations for the group of people born from the early or mid 1990s to the present.<ref>{{cite news |last=Wallis |first=Claudia|title=genM: The Multitasking Generation |publisher=''Time Magazine'' |date=March 2006 |url=http://www.time.com/time/magazine/article/0,9171,1174696,00.html |accessdate=15 May 2011 }}</ref><ref>{{cite news |last=Holguin |first=Jaime|title=Generation M: Natural Multitaskers |publisher=''CBS News'' |date=May 2005 |url=http://www.cbsnews.com/stories/2005/05/10/eveningnews/main694344.shtml |accessdate=15 May 2011 }}</ref>
<ref>{{cite news| url=http://grailresearch.com/pdf/ContenPodsPdf/Consumers_of_Tomorrow_Insights_and_Observations_About_Generation_Z.pdf | title=Consumers of Tomorrow | publisher=''Grail Research'' | date= June 2010 | accessdate=30 October 2011}}</ref><ref>{{cite news| url=http://www.heraldsun.com.au/opinion/generation-z-face-a-danger-zone/story-e6frfhqf-1226186631478 | work=Herald Sun | title=Generation Z face a danger zone | date=6 November 2011 | accessdate=14 December 2011}}</ref><ref>{{cite news| url=http://www.cbsnews.com/stories/2010/06/10/business/main6568258.shtml | work=CBS News | title=Generation X (and Y) Are History; What's Next? | date=10 September 2010 | accessdate=22 September 2011}}</ref><ref>{{cite news| url=http://www.nytimes.com/2011/11/13/opinion/sunday/the-entrepreneurial-generation.html?_r=2&pagewanted=all&smid=fb-share | work=New York Times | title=Generation Sell | date=12 November 2011 | accessdate=3 December 2011 | first1=William | last1=Deresiewics}}</ref><ref>{{cite news| url=http://www.nytimes.com/2011/09/25/jobs/25career.html | work=New York Times | title=Working Relationships Across Generations| date=24 September 2011 | accessdate=22 November 2011 | first1=Eilene | last1=Zimmerman}}</ref><ref>{{cite news| url=http://www.nytimes.com/2011/01/31/business/media/31adcol.html?pagewanted=all | work=New York Times | title=MTV Strives to Keep Up With Young Viewers | date=30 January 2011 | accessdate=23 October 2011 | first1=Stuart | last1=Elliot}}</ref><ref>{{cite news| url=http://geography.about.com/gi/o.htm?zi=1/XJ&zTi=1&sdn=geography&cdn=education&tm=15&f=20&tt=13&bt=0&bts=0&zu=http%3A//prb.org/Publications/PopulationBulletins/2009/20thcenturyusgenerations.aspx | work=Population Reference Bureau | title=20th-Century U.S. Generations| date=2009-03 | accessdate=9 December 2011}}</ref><ref>{{cite news| url=http://www.huffingtonpost.com/delia-lloyd/millennial-generation_b_836931.html | work=Huffington Post | title=Five New Facts About Generation Y | date=23 March 2011 | accessdate=18 December 2011}}</ref><ref>{{cite news |last=Jayson |first=Sharon |title=Is this the next baby boom?|publisher=''USA Today'' |date=16 July 2008 |url=http://www.usatoday.com/news/nation/2008-07-16-baby-boomlet_N.htm |accessdate=27 September 2011 }}</ref><ref>{{cite news |title=Ask an Expert: Avoid hard sell when marketing to younger generations |publisher=''ABC News'' |date= June 2008 |url=http://abcnews.go.com/Business/story?id=4977116&page=1 |accessdate=13 September 2011 }}</ref><ref>{{cite news| url=http://blogs.smh.com.au/executive-style/managementline/2009/08/05/genzinthewo.html | work=Sydney Morning Herald | title=Gen Z in the workplace| date=5 August 2009 | accessdate=22 November 2011}}</ref><ref>{{cite news| url=http://www.reuters.com/article/2011/12/19/us-retirement-study-idUSTRE7BI1LN20111219 | work=Reuters | title=Gen X and Gen Y saving more than Boomers: survey| date=19 December 2011 | accessdate=25 December 2011 | first1=John | last1=McCrank}}</ref><ref>{{Citation
| url = http://www.strategy-business.com/article/11110?gko=64e54
| accessdate = 2012-02-24
}}</ref>

The generation has grown up with the [[World Wide Web]], which became increasingly available from 1991 onwards. <ref>http://www.wired.com/science/discoveries/news/2007/08/dayintech_0807</ref> The youngest of the generation were born during a minor fertility boom{{Citation needed|date=January 2012}} around the time of the US [[Financial crisis of 2007–2010|Global financial crisis]] of the late 2000s decade, ending around the year 2010, with the next "iGeneration" succeeding. They have been born and raised after the Cold war era and the fall of the [[Soviet Union]].

Members of Generation Z are typically the children of [[Generation X]]; their parents may also include the youngest [[Baby Boomers]] as well as the oldest members of [[Generation Y]].

==Observed traits and trends==

Generation Z is highly connected, as many of this generation have had lifelong use of communications and media technologies such as the [[World Wide Web]], [[instant messaging]], [[text messaging]], MP3 players, mobile phones, [[smartphone]], [[touchscreen]], [[iPhone]], [[iPod]], Zune, [[iPad]], [[Tablet Computer]] technologies, and YouTube,<ref>[http://goliath.ecnext.com/coms2/summary_0199-5289198_ITM The generation Z connection: teaching information literacy to the newest net generation. Teacher Librarian (February, 2006)]</ref><ref>{{cite book |title=An educator's guide to information literacy: what every high school senior needs to know |first=Ann Marlow |last=Riedling |authorlink= |coauthors= |year=2007 |publisher=Libraries Unlimited |location= |isbn=1591584469 |pages= }}</ref> earning them the nickname "[[digital native]]s".<ref name="SchmidtHawkins2008">{{cite news |first=Lucinda |last=Schmidt |authorlink= |coauthors=Hawkins, Peter |title=Children of the tech revolution |url=http://www.smh.com.au/news/parenting/children-of-the-tech-revolution/2008/07/15/1215887601694.html |publisher=''Sydney Morning Herald'' |date=15 July 2008 |accessdate= }},</ref> No longer limited to the home computer, the Internet is now increasingly carried in their pockets on mobile Internet devices such as mobile phones. A marked difference between Generation Y and Generation Z is that members of the former remember life before the takeoff of mass technology, while the latter have been born completely within it.<ref>http://www.omigoddess.com.au/family/inside-generation-z/ Inside Generation Z January 2010</ref> This generation has also been born completely into an era of [[postmodernism]] and [[globalization]].

Generation Z are known for curating online at a rapid pace: sharing thoughts and observations on a variety of media, topics and products.<ref>{{cite news|url=http://mashable.com/2011/04/08/marketing-generation-z/ |title=Marketing Generation Z|date=8 April 2011}}</ref>

==References==
{{Reflist}}

===Further reading===
* {{cite book | ref=harv
| last=Palfrey | first=John
| author-link=John Palfrey
| last2=Gasser | first2=Urs
| year=2008
| title=[[Born Digital|Born Digital: Understanding the First Generation of Digital Natives]]
| publisher=Basic Books
}}
* {{cite book | ref=harv
| last=McCrindle| first=Mark
| last2=Wolfinger| first2=Emily
| year=2009
| title=The ABC of XYZ: Understanding the Global Generations
| publisher=UNSW Press
}}

{{Cultural gens}}

[[Category:Demographics]]
[[Category:Cultural generations|Z]]
[[Category:Postmodern terminology]]

[[az:E-nəsil]]
[[ca:Generació Z]]
[[cs:Generace Z]]
[[es:Generación Z]]
[[fr:Nouvelle génération silencieuse]]
[[he:דור ה-Z]]
[[lt:Google karta]]
[[ja:ニュー・サイレント・ジェネレーション]]
[[pt:Geração Z]]
[[ru:Поколение Зет]]
[[fi:Sukupolvi Z]]

Wikipedia - Benutzerbeiträge [de]

Generation Z