Carl Pei

2021-03-19T16:28:19Z

GameEnd: Undid revision 1013024619 by 51.79.178.26 (talk) (it is a capital letter due to being the first letter in the name))

{{short description|Swedish entrepreneur}}
{{use ldr|date=October 2017}}
{{family name hatnote|[[Pei (surname)|Pei]] {{noitalic|(裴)}}|lang=Chinese}}
{{Infobox person
| honorific_prefix =
| name =  Carl Pei
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| image = File:TechCrunch Disrupt San Francisco 2019 - Day 3 Carl Pei cropped.jpeg
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| caption = Pei in 2019
| native_name = 裴宇
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| birth_date = {{birth date and age|1989|9|11|df=y}}
| birth_place = [[Beijing]], China<ref>{{cite web |last1=Tam |first1=Eva |last2=Messmer |first2=Lukas |title=OnePlus Dials Into a Crowded Smartphone Market |url=https://www.wsj.com/articles/oneplus-dials-into-a-crowded-smartphone-market-1437600600 |website=The Wall Street Journal |accessdate=15 June 2019}}</ref>
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| citizenship = [[Sweden]]<ref name="Svenskens mobilfenomen tar strid mot Apple – nu flyttar han till USA">{{cite web |url=https://digital.di.se/artikel/svenskens-mobilfenomen-tar-strid-mot-apple-nu-flyttar-han-till-usa |title=Svenskens mobilfenomen tar strid mot Apple – nu flyttar han till USA |accessdate=2019-06-25 |date=December 9, 2018 |work=Di Digital |language=Swedish}}</ref>
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| occupation = Internet entrepreneur
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| known_for = Co-founder [[OnePlus]]

Founder Nothing
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| title = Director, OnePlus Global
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'''Carl Pei''', or '''Pei Yu''' ({{zh|c=裴宇|p=Péi Yǔ}}; born September 11, 1989), is a [[China|Chinese]]-born [[Sweden|Swedish]]<ref name="Svenskens mobilfenomen tar strid mot Apple – nu flyttar han till USA"/> [[List of Internet entrepreneurs|Internet entrepreneur]]. He [[OnePlus]], along with [[Pete Lau]], in 2013 and was the former director of OnePlus Global. Pei left OnePlus in September 2020 to pursue other ventures in China after seven years of working with the company.<ref name="Android Police">{{cite web |url=https://www.androidpolice.com/2020/10/12/it-sure-looks-like-oneplus-co-founder-carl-pei-has-left-the-company/ |title=Carl Pei is leaving OnePlus to start a 'new venture' |accessdate=2020-10-13 |date=October 13, 2020 |archive-url=https://web.archive.org/web/20201013031248/https://www.androidpolice.com/2020/10/12/it-sure-looks-like-oneplus-co-founder-carl-pei-has-left-the-company/ |archive-date=October 13, 2020 |url-status=live |df=mdy-all }}</ref>

==Early life==
Pei was born in 1989 in [[Beijing]], [[China]], shortly after which he along with his parents moved to the [[United States]]. A couple of years later, his family moved to [[Sweden]], where Pei grew up.{{r|I'm Carl Pei, Co-Founder of OnePlus, and This Is How I Work}} Pei pursued a [[Bachelor of Science]] degree in 2008 at the [[Stockholm School of Economics]], but dropped out in 2011 to work full-time in the Chinese [[smartphone]] industry.<ref name="LinkedIn">{{cite web |url=https://www.linkedin.com/in/peicarl/ |title=LinkedIn profile Carl Pei |accessdate=2017-10-06 |date=October 15, 2017 |work=LinkedIn}}</ref><ref name="droppingout">{{cite web|url=http://www.slush.org/news/never-settle-said-carl-pei-founded-oneplus/|title="Never settle," said Carl Pei and founded OnePlus|date=October 2, 2017|work=Slush|accessdate=2017-10-06|archive-url=https://web.archive.org/web/20171007021915/http://www.slush.org/news/never-settle-said-carl-pei-founded-oneplus/|archive-date=October 7, 2017|url-status=dead|df=mdy-all}}</ref>

==Career==
Pei joined [[Nokia]] in 2010, and worked at the company for three months. After Nokia, the fan website Pei had created about [[Meizu]] had caught the attention of the company's [[Hong Kong]] branch, where Pei started working in Meizu's marketing team in 2011.

In November 2012, Pei joined [[OPPO Electronics|Oppo]] as its international markets manager, where he worked directly under Pete Lau.<ref name="LinkedIn" /><ref name="Forbes">{{cite web |url=https://www.forbes.com/sites/ckgsb/2015/06/24/after-making-it-big-globally-oneplus-turns-its-gaze-to-china/#1e2f8463311e |title=After Making It Big Globally, OnePlus Turns Its Gaze To China |accessdate=2017-10-15 |date=June 24, 2015 |work=Forbes |archive-url=https://web.archive.org/web/20171015152154/https://www.forbes.com/sites/ckgsb/2015/06/24/after-making-it-big-globally-oneplus-turns-its-gaze-to-china/#1e2f8463311e |archive-date=October 15, 2017 |url-status=live |df=mdy-all }}</ref><ref name="SamMobile">{{cite web |url=https://www.sammobile.com/2015/10/01/oneplus-co-founder-carl-pei-wants-to-be-an-intern-at-samsung/ |title=OnePlus co-founder Carl Pei wants to be an intern at Samsung |accessdate=2017-10-15 |date=October 1, 2015 |work=SamMobile |archive-url=https://web.archive.org/web/20171015150541/https://www.sammobile.com/2015/10/01/oneplus-co-founder-carl-pei-wants-to-be-an-intern-at-samsung/ |archive-date=October 15, 2017 |url-status=live |df=mdy-all }}</ref>

Pei left OnePlus in September, 2020 for a new hardware venture. On January 27, 2021 via Twitter, he announced his new venture called Nothing.

==OnePlus==
Pei co-founded [[OnePlus]] with Pete Lau in [[Shenzhen]], [[Guangdong]] in December 2013.<ref name="leavingoppo">{{cite web|url=http://community.oppo.com/en/forum.php?mod=viewthread&tid=7869|title=Why Carl Pei left Oppo?|date=December 19, 2013|work=OPPO Community|accessdate=2017-10-06|archive-url=https://web.archive.org/web/20171007070155/http://community.oppo.com/en/forum.php?mod=viewthread&tid=7869|archive-date=October 7, 2017|url-status=dead|df=mdy-all}}</ref> Their first OnePlus device, the [[OnePlus One]], sold close to a million units in 2014, despite a sales target of only 50,000, according to Pei.<ref name="Digital Trends">{{cite web |url=https://www.digitaltrends.com/mobile/oneplus-sells-nearly-1-million-oneplus-one-units-2014-two-new-models-coming-2015/ |title=OnePlus sells nearly 1 million OnePlus One units in 2014 |accessdate=2017-10-15 |date=January 10, 2015 |work=Digital Trends |archive-url=https://web.archive.org/web/20171015145947/https://www.digitaltrends.com/mobile/oneplus-sells-nearly-1-million-oneplus-one-units-2014-two-new-models-coming-2015/ |archive-date=October 15, 2017 |url-status=live |df=mdy-all }}</ref>

In July 2015, Pei presented the [[OnePlus 2]] through a virtual reality video on YouTube. It was claimed to be the first product launch in virtual reality, and the video has been viewed over 296,000 times as of October 2020.<ref name="OnePlus 2 VR">{{cite web |url=https://www.youtube.com/watch?v=y02aDqOqcmg |title=OnePlus 2: World’s First Product Launch in VR |accessdate=2020-04-16 |date=April 4, 2020 |work=YouTube |archive-url=https://web.archive.org/web/20171125150356/https://www.youtube.com/watch?v=y02aDqOqcmg |archive-date=November 25, 2017 |url-status=live |df=mdy-all }}</ref>

After the unveiling of the [[OnePlus 3]] in June 2016 Pei claimed it was the company's most popular smartphone, based on the [[Net Promoter|Net Promoter Score]] tracked by OnePlus.<ref name="OnePlus 3 XDA">{{cite web |url=https://www.xda-developers.com/interview-with-carl-pei-oneplus-direction-current-smartphone-market-google-pixel/ |title=Interview with Carl Pei from OnePlus pt1 |accessdate=2017-10-15 |date=October 21, 2016 |work=XDA |archive-url=https://web.archive.org/web/20170101054402/https://www.xda-developers.com/interview-with-carl-pei-oneplus-direction-current-smartphone-market-google-pixel/ |archive-date=January 1, 2017 |url-status=live |df=mdy-all }}</ref>

When asked about the reasoning about releasing the [[OnePlus 3T]] only a few months later in November 2016, Pei said the reason for the upgrade from the OnePlus 3 to the OnePlus 3T was because they did not want to wait to improve the hardware.<ref name="OnePlus 3T Pocket-lint">{{cite web |url=http://www.pocket-lint.com/news/139507-carl-pei-smartphone-s-big-disruptor-talks-oneplus-3t-daydream-vr-and-focus |title=Carl Pei: Smartphone's big disruptor talks OnePlus 3T, Daydream VR and focus |accessdate=2017-10-15 |date=November 21, 2016 |work=Pocket-lint |archive-url=https://web.archive.org/web/20171015150746/http://www.pocket-lint.com/news/139507-carl-pei-smartphone-s-big-disruptor-talks-oneplus-3t-daydream-vr-and-focus |archive-date=October 15, 2017 |url-status=live |df=mdy-all }}</ref>

Pei claimed the [[OnePlus 5]] to be the fastest-selling OnePlus device to date shortly after its release in June 2017.<ref name="OnePlus 5 NDTV">{{cite web |url=http://gadgets.ndtv.com/mobiles/news/oneplus-5-fastest-selling-oneplus-device-ever-carl-pei-1715151 |title=OnePlus 5 Is the 'Fastest Selling' OnePlus Device Ever, Says Carl Pei |accessdate=2017-10-15 |date=June 21, 2017 |work=NDTV |archive-url=https://web.archive.org/web/20171015201801/http://gadgets.ndtv.com/mobiles/news/oneplus-5-fastest-selling-oneplus-device-ever-carl-pei-1715151 |archive-date=October 15, 2017 |url-status=live |df=mdy-all }}</ref>
==Publicity==
In July 2015, during an interview by ''[[The Wall Street Journal]]'' about how OnePlus was created, Pei stated, "One of the reasons why we started this company was we looked at all the Android phones on the market and there wasn't one phone that was good enough for us ourselves to use."<ref name="Carl Pei WSJ">{{cite web |url=https://www.youtube.com/watch?v=zTU2Ae27T14 |title=Low Price, High Hopes for OnePlus Phone |accessdate=2017-10-15 |date=July 23, 2015 |work=YouTube |archive-url=https://web.archive.org/web/20160914140747/https://www.youtube.com/watch?v=zTU2Ae27T14 |archive-date=September 14, 2016 |url-status=live |df=mdy-all }}</ref></blockquote>

In 2014 and 2015, Pei told ''[[The New York Times]]'' and ''[[Forbes]]'' about the growth and globalization of OnePlus, "OnePlus wasn’t meant to become a global company at the beginning. The main focus was taking on the Chinese market. When we started the company, we built a management team with a lot of experience in the Chinese market. But for the global markets team, we are a bunch of young people without a lot of experience. It was just like an experiment, 'Hey, do the global markets and see what happens. Do whatever you want.' We call our group 'a [[Shenzhen]] within our company', or a start-up within a bigger company."<ref name="Forbes"/> and "Very soon our sales outside of China will surpass sales in China."<ref name="Carl Pei NYT">{{cite web |url=https://www.nytimes.com/2014/10/09/technology/personaltech/oneplus-one-review-high-hopes-for-low-price-phone.html |title=Low Price, High Hopes for OnePlus Phone |accessdate=2017-10-15 |date=October 8, 2014 |work=NYT |archive-url=https://web.archive.org/web/20171015151442/https://www.nytimes.com/2014/10/09/technology/personaltech/oneplus-one-review-high-hopes-for-low-price-phone.html |archive-date=October 15, 2017 |url-status=live |df=mdy-all }}</ref>

==Awards==
In April 2016, Pei was included in the 2016 edition of the ''[[Marketing Week]]'' Vision 100 list for his marketing achievements.<ref name="Marketing Week Vision 100">{{cite web |url=https://www.marketingweek.com/vision100/profile/carl-pei/ |title=Marketing Week Carl Pei |accessdate=2017-10-15 |date=April 1, 2016 |work=Marketing Week |archive-url=https://web.archive.org/web/20171015150219/https://www.marketingweek.com/vision100/profile/carl-pei/ |archive-date=October 15, 2017 |url-status=live |df=mdy-all }}</ref>

In January 2016, Pei was included in the 2016 edition of the [[Forbes 30 Under 30|''Forbes'' 30 Under 30]] list for his influence in the technology industry.<ref name="Forbes 30 Under 30">{{cite web |url=https://www.forbes.com/pictures/hhlh45li/carl-pei-26/#2ee546497e71 |title=Carl Pei 30 Under 30 |accessdate=2017-10-15 |date=January 1, 2016 |work=Forbes |archive-url=https://web.archive.org/web/20171015153140/https://www.forbes.com/pictures/hhlh45li/carl-pei-26/#2ee546497e71 |archive-date=October 15, 2017 |url-status=live |df=mdy-all }}</ref>

In 2019, Pei was included in the 2019 edition of the Fortune [[40 Under 40|''Fortune'' 40 Under 40]] list for his accomplishments in the technology industry.<ref name="Fortune 40 Under 40">{{cite web |url=https://fortune.com/40-under-40/2019/carl-pei/ |title=Carl Pei 40 Under 40 |accessdate=2021-01-28 |date=January 1, 2019 |work=Fortune |df=mdy-all }}</ref>

==References==
{{reflist|refs=

<ref name="I'm Carl Pei, Co-Founder of OnePlus, and This Is How I Work">{{cite web |last=Orin |first=Andy |title=I'm Carl Pei, Co-Founder of OnePlus, and This Is How I Work |url=http://lifehacker.com/im-carl-pei-co-founder-of-oneplus-and-this-is-how-i-w-1688930538 |website=[[Lifehacker]] |accessdate=1 July 2017 |archiveurl=https://archive.is/20170701174000/http://lifehacker.com/im-carl-pei-co-founder-of-oneplus-and-this-is-how-i-w-1688930538 |archivedate=1 July 2017 |url-status=live |language=English |date=4 March 2015 |df=dmy-all }}</ref>
}}

== External links ==

*[https://twitter.com/getpeid?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Carl Pei] on [[Twitter]]
{{OnePlus}}

{{DEFAULTSORT:Pei, Carl}}
[[Category:Living people]]
[[Category:Businesspeople in telecommunications]]
[[Category:Technology business executives]]
[[Category:Meizu people]]
[[Category:OnePlus people]]
[[Category:Chinese emigrants to Sweden]]
[[Category:1989 births]]

Wikipedia - Benutzerbeiträge [de]

Carl Pei