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Dave Asprey

2017-06-22T01:05:47Z

Addeps3: Undid revision 786858937 by Addeps3 (talk)

{{Infobox person
| name = Dave Asprey
| image =
| image_size =
| alt =
| caption =
| birth_name = 
| birth_date =  c. 1973<ref name="Dave Asprey: Executive Profile & Biography - Bloomberg">{{cite web|title=Dave Asprey: Executive Profile & Biography - Bloomberg|url=https://www.bloomberg.com/research/stocks/private/person.asp?personId=283522953&privcapId=282979929|website=Bloomberg|language=English|accessdate=4 May 2017|quote=At the access time Aspreys birthdate was given as 42}}</ref>
| birth_place =
| nationality = [[American people|American]]
| education = {{unbulleted list|[[University of California, Santa Barbara]] |[[California State University]] |[[Wharton School of the University of Pennsylvania]], MBA<ref name="shark">{{cite web |url=http://nextshark.com/dave-asprey-on-losing-weight-and-raising-iq-points-eating-butter-everyday-more/ |title=Meet the Man Behind the Coffee in Butter Craze |last1=Luo |first1=Benny |last2= |first2= |date=August 11, 2013 |website= |publisher=NextShark |access-date=June 14, 2015 |quote=}}</ref>}}
| known_for = [[Bulletproof Coffee]] and the [[Bulletproof diet]]
| boards = Silicon Valley Health Institute
| spouse = Lana Asprey
| relatives =
| website = {{URL|https://www.bulletproofexec.com/}}
}}

'''Dave Asprey''' is an entrepreneur, businessman and author <ref name="time">{{cite web |url=http://time.com/money/3678614/dave-asprey-bulletproof-diet-money/ |title=I Made $6 Million at Age 26—and Lost It by 28 |last1=Torabi |first1=Farnoosh |last2= |first2= |date=January 23, 2015 |website=TIME: Money |publisher=TIME Magazine |access-date=June 14, 2015 |quote=}}</ref> from [[Albuquerque, New Mexico|Albuquerque, NM]].<ref>"...Albuquerque, I grew up there..." [https://blog.bulletproof.com/transcript-138-sex-power-and-domination-with-geoffrey-miller/ Transcript – Geoffrey Miller: Sex, Power, and Domination – #138]</ref> He founded Bulletproof 360, Inc. in 2013<ref name=bloom360>{{cite web|title=Bulletproof 360, Inc.: Private Company Information -|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=282979929|publisher=Bloomberg|accessdate=29 December 2016}}</ref> and founded Bulletproof Nutrition Inc. in 2014.<ref name=CASOS/>

Asprey is a "[[Grinder (biohacking community)|biohacker]],"<ref>{{cite web|title='Biohackers' mining their own bodies' data|url=http://www.sfgate.com/health/article/Biohackers-mining-their-own-bodies-data-3668230.php|publisher=SF Gate|accessdate=21 July 2014}}</ref> creator of [[Bulletproof Coffee]] and the [[Bulletproof diet]], and authored a book describing the diet.<ref>{{cite news|title=Best Sellers – Food and Fitness|url=https://www.nytimes.com/best-sellers-books/2015-01-11/food-and-fitness/list.html|accessdate=17 February 2015|work=New York Times|date=11 January 2015}}</ref>

Asprey is also known for being early to exploit the [[Internet]] for commerce, selling [[caffeine]]-molecule [[t-shirt]]s via the alt.drugs.caffeine [[newsgroup]] in 1994.<ref>
{{cite web
| url = https://groups.google.com/forum/#!searchin/alt.drugs.caffeine/FAQ$3A$20Vensor$20List/alt.drugs.caffeine/5biXSOEb-Qk/WVfv4KAKmcYJ
| title = FAQ: Vendor List – Version 1.05 – Coffee, Coffee Appliances, Related Accouterments
| author = Tim Nemec
| date = 1994-03-30
}}</ref><ref>
{{cite web
| author = Stuart Wilson
| quote = Dave Asprey of the West American T-Shirt Company tried marketing his T-Shirts on UseNet, another internet function. The problem he avoided that he could have come across is that UseNet has a serious anti-commercial bias. He states, 'A newsgroup called "Alt.drugs. caffeine" had a serious base of coffee drinkers, so I created a shirt for them. I posted a message on that newsgroup that an unofficial "Alt.drugs" caffeine shirt was available. I got lots of orders. Enough that I made more from UseNet posts in 2 months than I had made locally in 6.'
| title = Internet or Not?
| url = http://www.apinchofsalt.co.uk/internet_or_not.html
| year = 1995
}}</ref> Previously, Asprey held executive and director positions for technology companies including [[Trend Micro]], [[Blue Coat Systems]] and [[Citrix Systems]].<ref name="pando">{{cite web |url=http://pando.com/2014/02/14/bulletproof-yourself-how-dave-asprey-is-teaching-valley-insiders-to-hack-their-biology/|title=Bulletproof yourself: How Dave Asprey is teaching Valley insiders to hack their biology |last1=Carney |first1=Michael |last2= |first2= |date=February 14, 2014 |website= |publisher=PandoDaily |access-date=June 14, 2015 |quote=}}</ref>

Dietitians point out there is no scientific basis for the claims made for the Bulletproof diet, and that any sense of alertness from Bulletproof Coffee is "just a caffeine buzz."<ref name="fast2"/><ref name=USNWR/>

==Career==
After graduating from [[University of California, Santa Barbara]], Asprey worked in the IT industry for companies including Bradshaw<ref>{{cite journal |last=Taylor |first=Dave |date=October 13, 1997 |title=Inside the Firewall: Intranets add fuel to the never-ending platform battle |publisher=InfoWorld|volume=19|issue= 41}}</ref> and [[3Com]].<ref>{{cite journal| last=Shachtman| first=Noah| date=September 28, 1998| title=Next-Level Web -- Businesses Are Raising The Skills Levels Of Their Web-Site Staffs| journal=InformationWeek| publisher=CMP Media LLC}}</ref> He also ran the Internet and Web Engineering program at [[University of California, Santa Cruz]], in which Asprey created one of the first working instances of [[cloud computing]].<ref name="cio11">{{cite web |url=http://www.cio.com/article/2403343/careers-staffing/stress-management--better-living-through-technology.html |title=Stress Management: Better Living Through Technology |last1=Levinson |first1= Meridith |last2= |first2= |date=October 14, 2011 |website=CIO |publisher=CXO Media Inc. |access-date=June 14, 2015 |quote=}}</ref> Later, he joined [[Exodus Communications]] as director of strategic planning<ref>{{cite journal| last=Barthhold| first=Jim |title=Exodus hangs onto customers - for now Most are sticking with Web host despite analysts' warnings|date=August 13, 2001 |publisher=Telephony| volume=241 |issue=7 |page=32| issn=0040-2656 }}</ref> where he co-founded the company’s professional services group.<ref name="cio11" />

Asprey was the director of product management for a Silicon Valley startup called NetScaler which was later acquired by [[Citrix Systems]].<ref name="cio11" /> After working at Citrix, Asprey served as the vice president of marketing for [[Zeus Technology]]<ref>{{cite news|last1=Broadhead|first1=Steve|title=Optimising small business networks|url=http://www.computerweekly.com/feature/Optimising-small-business-networks|work=ComputerWeekly|date=February 2008}}</ref> and later, vice president of technology and corporate development at [[Blue Coat Systems]].<ref>{{cite web |url=http://www.firstpost.com/business/biztech/blue-coat-integrates-sophos-true-file-type-detection-to-fight-malware-1870709.html |title=Blue Coat Integrates Sophos True File Type Detection To Fight Malware |last1= |first1= |last2= |first2= |date=February 12, 2009 |website= |publisher=FirstPost |access-date=June 14, 2015 |quote=}}</ref> He then became an [[entrepreneur in residence]] at Trinity Ventures before co-founding a company called Basis.<ref name="pando" /> Asprey was the vice president of cloud security for [[Trend Micro]]<ref>{{cite web |url=https://gigaom.com/2012/03/22/trend-micro-structure-data-2012/ |title=What big data really needs is security |last1=Lawler |first1=Ryan |last2= |first2= |date=March 22, 2012 |website= |publisher=Gigaom |access-date=June 14, 2015 |quote=}}</ref> before he left to run his own business full-time.<ref name="crains">{{cite web |url=http://www.crainswealth.com/article/20150422/WEALTH/150429970/could-buttered-coffee-make-you-smarter |title=Could buttered coffee make you smarter? |last1= |first1= |last2= |first2= |date=April 22, 2015 |website=Crain's Wealth |publisher=Bloomberg News |access-date=June 14, 2015 |quote=}}</ref>

Asprey founded Bulletproof 360, Inc. in 2013<ref name=bloom360/> and founded Bulletproof Nutrition Inc. in 2014.<ref name=CASOS>{{cite web|title=Bulletproof Nutrition, Inc. registration|url=https://businessfilings.sos.ca.gov/frmDetail.asp?CorpID=03732199|website=businessfilings.sos.ca.gov|publisher=California Secretary of State|accessdate=28 December 2016}}</ref><ref>{{cite web|title=Bulletproof Nutrition Securities Registration|url=https://www.sec.gov/Archives/edgar/data/1630823/000163082315000003/xslFormDX01/primary_doc.xml|website=www.sec.gov|publisher=SEC Edgar|accessdate=29 December 2016}}</ref>

Asprey initially started the Bulletproof brand after developing Bulletproof Coffee. He posted the recipe for the beverage and details on the health benefits he experienced on his website while still working for Trend Micro.<ref name="crains" /> Asprey also developed low-mold coffee beans, oils and supplements and started selling them on his website in 2011.<ref name="Megroz"/> The following year, Asprey was a panelist at the “Hack Your Brain” event at [[South by Southwest]]. By 2013, Asprey had left his position at Trend Micro to run the Bulletproof companies.<ref name="crains" />

Asprey also runs a podcast, "Bulletproof Radio," which was downloaded 10.5 million times in 2014.<ref name="Megroz">{{cite web |url=https://www.bloomberg.com/news/features/2015-04-21/buttered-coffee-could-make-you-invincible-and-this-man-very-rich |title=Buttered Coffee Could Make You Invincible. And This Man Very Rich |last1=Megroz |first1=Gordy |last2= |first2= |date=April 21, 2015 |website=Bloomberg Business |publisher=Bloomberg |access-date=June 14, 2015 |quote=}}</ref> The stated goal of Bulletproof Nutrition is to enhance human performance. It supports the [[Quantified Self]] movement as a way to empower individuals to understand and hack their own health.<ref>{{cite web|url=http://www.forbes.com/sites/xerox/2013/10/07/biohack-your-way-to-a-healthier-less-stressful-life/|title=XeroxVoice: Biohack Guru Stresses Big Data and Biofeedback for Wellness|author=Xerox Contributor|date=7 October 2013|work=Forbes}}</ref>

In 2014, Asprey authored ''The Bulletproof Diet'' published by [[Rodale, Inc.|Rodale Books]].<ref name="shark" /><ref name="time" />

On July 25, 2015, Asprey opened a cafe in Santa Monica selling Bulletproof Coffee and high fat foods.<ref name="Megroz"/><ref name=LAWeekly>{{cite news|last1=Ogilvie|first1=Jessica P.|title=David Asprey Wants You to Drink Coffee With Butter. Some Dismiss His Science (VIDEO)|url=http://www.laweekly.com/restaurants/david-asprey-wants-you-to-drink-coffee-with-butter-some-dismiss-his-science-video-5658426|work=L.A. Weekly|date=27 July 2015}}</ref>

In July, 2015, Asprey raised $9 million from Trinity Ventures to expand the company.<ref>http://techcrunch.com/2015/07/23/trinity-bulletproof/</ref>

==Bulletproof Diet==
The Bulletproof diet is a [[fad diet]] developed and marketed by Asprey that recommends eating foods high in fat, moderate in protein, and low in carbohydrates, the foundation of which is "Bulletproof Coffee", a coffee drink with butter and [[medium-chain triglyceride]] derived from coconut oil.<ref name=analytics>{{cite web| url =http://dietanalytics.com/articles/why-the-bulletproof-diet-is-promising-iq-in-a-cup.html|title=Why the Bulletproof Diet is Promising IQ In A Cup |author=Richard Pagoda|publisher=Diet Analytics|date=February 23, 2015}}</ref><ref name="belluz">{{cite web|url=https://www.vox.com/2014/12/19/7416939/bulletproof-coffee|date=2014-12-19|accessdate=2015-02-10|author=Julia Belluz|title=The Bulletproof Diet is everything wrong with eating in America}}</ref><ref name=Star>{{cite web| url =http://www.thestar.com/life/2015/01/28/diet-decoder-do-the-claims-of-the-bulletproof-diet-add-up.html|title=Butter and coffee for breakfast touted as the latest weight-loss trick|author=Megan Ogilvie|publisher=The Star|date=January 28, 2015}}</ref> Asprey developed his Bulletproof Coffee recipe after traveling to [[Tibet]] and tasting [[butter tea|yak-butter tea]] drinks. He returned to the United States and experimented with buttered drink recipes and published the preparation for his buttered coffee drink on his blog in 2009.<ref name="fastcompany"/><ref name=inc>{{cite web| url=http://www.inc.com/jill-krasny/dave-asprey-bulletproof-coffee-cafe.html| title=Turning the 'Bulletproof' Coffee Craze Into a Big Brand| author=Jill Kransy| date=January 29, 2015| publisher=Inc. Magazine| accessdate=June 3, 2015}}</ref>

The diet emphasizes an eating plan with "healthy" fats, such as monounsaturated fats, and restricting consumption of carbohydrates. The Bulletproof diet also recommends incorporating intermittent fasting and "Bulletproof Coffee", a coffee beverage made from low-mold coffee beans, [[cattle feeding#grass-fed|grass-fed]], unsalted butter and either [[coconut oil]] or [[medium-chain triglyceride]]s.<ref name=analytics/><ref>{{cite web| url =http://blog.foodnetwork.com/healthyeats/2015/02/15/diet-101-the-bulletproof-diet/ |title=Diet 101: The Bulletproof Diet|author=Toby Amidor|publisher=Food Network|date=February 15, 2015}}</ref>

[[Vox (website)|Vox]] contributor Julia Belluz criticized the Bulletproof diet referring to it as "like a caricature of a bad fad-diet book". Belluz wrote particularly against claims that changing diet can reduce inflammation and lead to weight loss, saying Asprey ignored contradictory studies about the health benefits of certain foods, and inappropriately extrapolated studies on animals, very small groups of people, and people with specific diseases to the general human population.<ref name="belluz"/> Dietitian Lynn Weaver criticized the diet as being hard to follow and supported by only small studies not typically used by medical and nutritional professionals.<ref name=Star/>

Asprey has claimed that when used in combination with other "health hacks", the coffee helped to boost his [[IQ score]] by more than 20 points.<ref name="fastcompany">{{cite web |url=http://www.fastcompany.com/3032635/most-creative-people/bulletproof-coffee-the-new-power-drink-of-silicon-valley|title=Bulletproof Coffee, the New Power Drink of Silicon Valley|publisher=Fast Company}}</ref> His company claims that Bulletproof Coffee can aid cognition and trigger weight loss through [[ketosis]].<ref name="fast2"/>

Dietitians point out there is no scientific basis for these claims, and that any sense of alertness from Bulletproof Coffee is "just a caffeine buzz".<ref name="fast2">{{cite web|url=http://www.healthline.com/health-news/how-superfoods-like-bulletproof-coffee-get-popular-012715#5|title=How ‘Superfoods’ Like Bulletproof Coffee Get Popular|work=Healthline}}</ref><ref name=USNWR>{{cite news|last1=Khan|first1=Amir|title=The Bulletproof Diet Is Anything But|url=http://health.usnews.com/health-news/health-wellness/articles/2014/12/24/the-bulletproof-diet-is-anything-but|work=US News & World Report|date=December 24, 2014}}</ref> Some physicians like Dr. [[Frank Lipman]]<ref>{{cite web| url=https://www.nytimes.com/2014/12/14/style/the-cult-of-the-bulletproof-coffee-diet.html?_r=2| title=The Cult of the Bulletproof Coffee| author=Courtney Rubin| date=December 12, 2014| publisher=The New York Times| accessdate=June 3, 2015}}</ref> and Dr. [[Andrew Weil]]<ref>{{cite web| url=http://www.businessinsider.com/stronger-bulletproof-coffee-with-butter-2014-10| title=The One Thing You Can Add To Coffee For Even More Energy In The Morning| author=Alana Kakoyiannis| date=October 18, 2014| publisher=Business Insider| accessdate=June 3, 2015}}</ref> believe that, when combined with a balanced diet, drinking buttered coffee could be healthy and "might give you a bit more energy than your everyday cup."<ref name=mensj>{{cite web| url=http://www.mensjournal.com/health-fitness/nutrition/should-you-be-drinking-bulletproof-coffee-20140128| title=Should You be Drinking Bulletproof Coffee?| author=Adam Hadhazy| date=January 28, 2015| publisher=Men's Journal| accessdate=June 3, 2015}}</ref><ref>{{cite web| url=http://www.drweil.com/drw/u/QAA401262/Should-I-Drink-Bulletproof-Coffee.html| title=Q and A Library: Should I Drink Bulletproof Coffee?| author=Andrew Weil| date=April 4, 2013| publisher= Weil Lifestyle| accessdate=June 3, 2015}}</ref>

Asprey claims that most coffee beans contain high levels of [[mycotoxins]] and that this "steals your mental edge and actually makes you weak." He sells a brand of "upgraded" beans which are advertised as having undergone a secret, proprietary process to reduce mycotoxin levels.<ref>{{cite web | url=https://www.bloomberg.com/news/features/2015-04-21/buttered-coffee-could-make-you-invincible-and-this-man-very-rich | title=Make You Invincible. And This Man Very Rich | publisher=Bloomberg Business | date=21 April 2015 | accessdate=1 July 2015 | author=Megroz, Gordy}}</ref><ref name=LAWeekly/> However, Physician David Bach has observed that coffee producers are already good at removing mycotoxins from their product, and that there is no evidence to support Asprey's claim that mycotoxins make people "sluggish".<ref>{{cite web | url=http://health.usnews.com/health-news/health-wellness/articles/2014/12/24/the-bulletproof-diet-is-anything-but | title=The Bulletproof Diet Is Anything But | work=US News | date=24 December 2014 | accessdate=16 February 2015 | author=Khan, Amir}}</ref>

==Bibliography==

* ''The Better Baby Book'' (2013) co-authored with his wife Lana Asprey
* ''The Bulletproof Diet'' (2014)

==See also==
*[[Paleo diet]]

==References==

{{reflist|30em}}

==External links==
*[https://www.bulletproofexec.com/about-dave-asprey/ About Dave Asprey]

{{DEFAULTSORT:Asprey, Dave}}
[[Category:American drink industry businesspeople]]
[[Category:American male writers]]
[[Category:Wharton School of the University of Pennsylvania alumni]]
[[Category:University of California, Santa Barbara alumni]]
[[Category:High-fat diets]]
[[Category:Brand name diet products]]
[[Category:Fad diets]]

Dave Asprey

2017-06-22T00:55:34Z

Addeps3: Added context of Aspreys biohacking-career

{{Infobox person
| name = Dave Asprey
| image =
| image_size =
| alt =
| caption =
| birth_name = 
| birth_date =  c. 1973<ref name="Dave Asprey: Executive Profile & Biography - Bloomberg">{{cite web|title=Dave Asprey: Executive Profile & Biography - Bloomberg|url=https://www.bloomberg.com/research/stocks/private/person.asp?personId=283522953&privcapId=282979929|website=Bloomberg|language=English|accessdate=4 May 2017|quote=At the access time Aspreys birthdate was given as 42}}</ref>
| birth_place =
| nationality = [[American people|American]]
| education = {{unbulleted list|[[University of California, Santa Barbara]] |[[California State University]] |[[Wharton School of the University of Pennsylvania]], MBA<ref name="shark">{{cite web |url=http://nextshark.com/dave-asprey-on-losing-weight-and-raising-iq-points-eating-butter-everyday-more/ |title=Meet the Man Behind the Coffee in Butter Craze |last1=Luo |first1=Benny |last2= |first2= |date=August 11, 2013 |website= |publisher=NextShark |access-date=June 14, 2015 |quote=}}</ref>}}
| known_for = [[Bulletproof Coffee]] and the [[Bulletproof diet]]
| boards = Silicon Valley Health Institute
| spouse = Lana Asprey
| relatives =
| website = {{URL|https://www.bulletproofexec.com/}}
}}

'''Dave Asprey''' is an entrepreneur, businessman and author <ref name="time">{{cite web |url=http://time.com/money/3678614/dave-asprey-bulletproof-diet-money/ |title=I Made $6 Million at Age 26—and Lost It by 28 |last1=Torabi |first1=Farnoosh |last2= |first2= |date=January 23, 2015 |website=TIME: Money |publisher=TIME Magazine |access-date=June 14, 2015 |quote=}}</ref> from [[Albuquerque, New Mexico|Albuquerque, NM]].<ref>"...Albuquerque, I grew up there..." [https://blog.bulletproof.com/transcript-138-sex-power-and-domination-with-geoffrey-miller/ Transcript – Geoffrey Miller: Sex, Power, and Domination – #138]</ref> He founded Bulletproof 360, Inc. in 2013<ref name=bloom360>{{cite web|title=Bulletproof 360, Inc.: Private Company Information -|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=282979929|publisher=Bloomberg|accessdate=29 December 2016}}</ref> and founded Bulletproof Nutrition Inc. in 2014.<ref name=CASOS/>

Asprey is a "[[Grinder (biohacking community)|biohacker]],"<ref>{{cite web|title='Biohackers' mining their own bodies' data|url=http://www.sfgate.com/health/article/Biohackers-mining-their-own-bodies-data-3668230.php|publisher=SF Gate|accessdate=21 July 2014}}</ref> creator of [[Bulletproof Coffee]] and the [[Bulletproof diet]], and authored a book describing the diet.<ref>{{cite news|title=Best Sellers – Food and Fitness|url=https://www.nytimes.com/best-sellers-books/2015-01-11/food-and-fitness/list.html|accessdate=17 February 2015|work=New York Times|date=11 January 2015}}</ref>

Asprey is also known for being early to exploit the [[Internet]] for commerce, selling [[caffeine]]-molecule [[t-shirt]]s via the alt.drugs.caffeine [[newsgroup]] in 1994.<ref>
{{cite web
| url = https://groups.google.com/forum/#!searchin/alt.drugs.caffeine/FAQ$3A$20Vensor$20List/alt.drugs.caffeine/5biXSOEb-Qk/WVfv4KAKmcYJ
| title = FAQ: Vendor List – Version 1.05 – Coffee, Coffee Appliances, Related Accouterments
| author = Tim Nemec
| date = 1994-03-30
}}</ref><ref>
{{cite web
| author = Stuart Wilson
| quote = Dave Asprey of the West American T-Shirt Company tried marketing his T-Shirts on UseNet, another internet function. The problem he avoided that he could have come across is that UseNet has a serious anti-commercial bias. He states, 'A newsgroup called "Alt.drugs. caffeine" had a serious base of coffee drinkers, so I created a shirt for them. I posted a message on that newsgroup that an unofficial "Alt.drugs" caffeine shirt was available. I got lots of orders. Enough that I made more from UseNet posts in 2 months than I had made locally in 6.'
| title = Internet or Not?
| url = http://www.apinchofsalt.co.uk/internet_or_not.html
| year = 1995
}}</ref> Previously, Asprey held executive and director positions for technology companies including [[Trend Micro]], [[Blue Coat Systems]] and [[Citrix Systems]].<ref name="pando">{{cite web |url=http://pando.com/2014/02/14/bulletproof-yourself-how-dave-asprey-is-teaching-valley-insiders-to-hack-their-biology/|title=Bulletproof yourself: How Dave Asprey is teaching Valley insiders to hack their biology |last1=Carney |first1=Michael |last2= |first2= |date=February 14, 2014 |website= |publisher=PandoDaily |access-date=June 14, 2015 |quote=}}</ref>

Dietitians point out there is no scientific basis for the claims made for the Bulletproof diet, and that any sense of alertness from Bulletproof Coffee is "just a caffeine buzz."<ref name="fast2"/><ref name=USNWR/>

==Career==
After graduating from [[University of California, Santa Barbara]], Asprey worked in the IT industry for companies including Bradshaw<ref>{{cite journal |last=Taylor |first=Dave |date=October 13, 1997 |title=Inside the Firewall: Intranets add fuel to the never-ending platform battle |publisher=InfoWorld|volume=19|issue= 41}}</ref> and [[3Com]].<ref>{{cite journal| last=Shachtman| first=Noah| date=September 28, 1998| title=Next-Level Web -- Businesses Are Raising The Skills Levels Of Their Web-Site Staffs| journal=InformationWeek| publisher=CMP Media LLC}}</ref> He also ran the Internet and Web Engineering program at [[University of California, Santa Cruz]], in which Asprey created one of the first working instances of [[cloud computing]].<ref name="cio11">{{cite web |url=http://www.cio.com/article/2403343/careers-staffing/stress-management--better-living-through-technology.html |title=Stress Management: Better Living Through Technology |last1=Levinson |first1= Meridith |last2= |first2= |date=October 14, 2011 |website=CIO |publisher=CXO Media Inc. |access-date=June 14, 2015 |quote=}}</ref> Later, he joined [[Exodus Communications]] as director of strategic planning<ref>{{cite journal| last=Barthhold| first=Jim |title=Exodus hangs onto customers - for now Most are sticking with Web host despite analysts' warnings|date=August 13, 2001 |publisher=Telephony| volume=241 |issue=7 |page=32| issn=0040-2656 }}</ref> where he co-founded the company’s professional services group.<ref name="cio11" />

Asprey was the director of product management for a Silicon Valley startup called NetScaler which was later acquired by [[Citrix Systems]].<ref name="cio11" /> After working at Citrix, Asprey served as the vice president of marketing for [[Zeus Technology]]<ref>{{cite news|last1=Broadhead|first1=Steve|title=Optimising small business networks|url=http://www.computerweekly.com/feature/Optimising-small-business-networks|work=ComputerWeekly|date=February 2008}}</ref> and later, vice president of technology and corporate development at [[Blue Coat Systems]].<ref>{{cite web |url=http://www.firstpost.com/business/biztech/blue-coat-integrates-sophos-true-file-type-detection-to-fight-malware-1870709.html |title=Blue Coat Integrates Sophos True File Type Detection To Fight Malware |last1= |first1= |last2= |first2= |date=February 12, 2009 |website= |publisher=FirstPost |access-date=June 14, 2015 |quote=}}</ref> He then became an [[entrepreneur in residence]] at Trinity Ventures before co-founding a company called Basis.<ref name="pando" /> Asprey was the vice president of cloud security for [[Trend Micro]]<ref>{{cite web |url=https://gigaom.com/2012/03/22/trend-micro-structure-data-2012/ |title=What big data really needs is security |last1=Lawler |first1=Ryan |last2= |first2= |date=March 22, 2012 |website= |publisher=Gigaom |access-date=June 14, 2015 |quote=}}</ref> before he left to run his own business full-time.<ref name="crains">{{cite web |url=http://www.crainswealth.com/article/20150422/WEALTH/150429970/could-buttered-coffee-make-you-smarter |title=Could buttered coffee make you smarter? |last1= |first1= |last2= |first2= |date=April 22, 2015 |website=Crain's Wealth |publisher=Bloomberg News |access-date=June 14, 2015 |quote=}}</ref>

Asprey founded Bulletproof 360, Inc. in 2013<ref name=bloom360/> and founded Bulletproof Nutrition Inc. in 2014.<ref name=CASOS>{{cite web|title=Bulletproof Nutrition, Inc. registration|url=https://businessfilings.sos.ca.gov/frmDetail.asp?CorpID=03732199|website=businessfilings.sos.ca.gov|publisher=California Secretary of State|accessdate=28 December 2016}}</ref><ref>{{cite web|title=Bulletproof Nutrition Securities Registration|url=https://www.sec.gov/Archives/edgar/data/1630823/000163082315000003/xslFormDX01/primary_doc.xml|website=www.sec.gov|publisher=SEC Edgar|accessdate=29 December 2016}}</ref>

Asprey initially started the Bulletproof brand after developing Bulletproof Coffee. He posted the recipe for the beverage and details on the health benefits he experienced on his website while still working for Trend Micro.<ref name="crains" /> Asprey also developed low-mold coffee beans, oils and supplements and started selling them on his website in 2011.<ref name="Megroz"/> The following year, Asprey was a panelist at the “Hack Your Brain” event at [[South by Southwest]]. By 2013, Asprey had left his position at Trend Micro to run the Bulletproof companies.<ref name="crains" />

Asprey also runs a podcast, "Bulletproof Radio," which was downloaded 10.5 million times in 2014.<ref name="Megroz">{{cite web |url=https://www.bloomberg.com/news/features/2015-04-21/buttered-coffee-could-make-you-invincible-and-this-man-very-rich |title=Buttered Coffee Could Make You Invincible. And This Man Very Rich |last1=Megroz |first1=Gordy |last2= |first2= |date=April 21, 2015 |website=Bloomberg Business |publisher=Bloomberg |access-date=June 14, 2015 |quote=}}</ref> The stated goal of Bulletproof Nutrition is to enhance human performance. It supports the [[Quantified Self]] movement as a way to empower individuals to understand and hack their own health.<ref>{{cite web|url=http://www.forbes.com/sites/xerox/2013/10/07/biohack-your-way-to-a-healthier-less-stressful-life/|title=XeroxVoice: Biohack Guru Stresses Big Data and Biofeedback for Wellness|author=Xerox Contributor|date=7 October 2013|work=Forbes}}</ref>

In 2014, Asprey authored ''The Bulletproof Diet'' published by [[Rodale, Inc.|Rodale Books]].<ref name="shark" /><ref name="time" />

On July 25, 2015, Asprey opened a cafe in Santa Monica selling Bulletproof Coffee and high fat foods.<ref name="Megroz"/><ref name=LAWeekly>{{cite news|last1=Ogilvie|first1=Jessica P.|title=David Asprey Wants You to Drink Coffee With Butter. Some Dismiss His Science (VIDEO)|url=http://www.laweekly.com/restaurants/david-asprey-wants-you-to-drink-coffee-with-butter-some-dismiss-his-science-video-5658426|work=L.A. Weekly|date=27 July 2015}}</ref>

In July, 2015, Asprey raised $9 million from Trinity Ventures to expand the company.<ref>http://techcrunch.com/2015/07/23/trinity-bulletproof/</ref>

==Biohacking==
Dave Asprey is a self-proclaimed [[biohacker]]. He was once [[obese]] and lost the excess weight after changing his diet. Since then Asprey has promoted [[ketosis]], and other methods to "improve mental focus" or "performance" via different methods, such as [[cryotherapy]] or "Bulletproof Coffee" which essentially is hot coffee, blended with butter and coconut or [[Medium-chain triglyceride|MCT-oil]].
Asprey appears to strike a false note among observers noting "buttercoffee was not Aspreys invention" and the difficulty to recall what the goal of the lifestyle/diet initially was. When faced with this critique, the debate typically relegates to "it is meant to improve mental focus" or other obscure goals.

Asprey has claimed that when used in combination with other "health hacks", the coffee helped to boost his [[IQ score]] by more than 20 points.<ref name="fastcompany">{{cite web |url=http://www.fastcompany.com/3032635/most-creative-people/bulletproof-coffee-the-new-power-drink-of-silicon-valley|title=Bulletproof Coffee, the New Power Drink of Silicon Valley|publisher=Fast Company}}</ref> His company claims that Bulletproof Coffee can aid cognition and trigger weight loss through [[ketosis]].<ref name="fast2"/>

Dietitians point out there is no scientific basis for these claims, and that any sense of alertness from Bulletproof Coffee is "just a caffeine buzz".<ref name="fast2">{{cite web|url=http://www.healthline.com/health-news/how-superfoods-like-bulletproof-coffee-get-popular-012715#5|title=How ‘Superfoods’ Like Bulletproof Coffee Get Popular|work=Healthline}}</ref><ref name=USNWR>{{cite news|last1=Khan|first1=Amir|title=The Bulletproof Diet Is Anything But|url=http://health.usnews.com/health-news/health-wellness/articles/2014/12/24/the-bulletproof-diet-is-anything-but|work=US News & World Report|date=December 24, 2014}}</ref> Some physicians like Dr. [[Frank Lipman]]<ref>{{cite web| url=https://www.nytimes.com/2014/12/14/style/the-cult-of-the-bulletproof-coffee-diet.html?_r=2| title=The Cult of the Bulletproof Coffee| author=Courtney Rubin| date=December 12, 2014| publisher=The New York Times| accessdate=June 3, 2015}}</ref> and Dr. [[Andrew Weil]]<ref>{{cite web| url=http://www.businessinsider.com/stronger-bulletproof-coffee-with-butter-2014-10| title=The One Thing You Can Add To Coffee For Even More Energy In The Morning| author=Alana Kakoyiannis| date=October 18, 2014| publisher=Business Insider| accessdate=June 3, 2015}}</ref> believe that, when combined with a balanced diet, drinking buttered coffee could be healthy and "might give you a bit more energy than your everyday cup."<ref name=mensj>{{cite web| url=http://www.mensjournal.com/health-fitness/nutrition/should-you-be-drinking-bulletproof-coffee-20140128| title=Should You be Drinking Bulletproof Coffee?| author=Adam Hadhazy| date=January 28, 2015| publisher=Men's Journal| accessdate=June 3, 2015}}</ref><ref>{{cite web| url=http://www.drweil.com/drw/u/QAA401262/Should-I-Drink-Bulletproof-Coffee.html| title=Q and A Library: Should I Drink Bulletproof Coffee?| author=Andrew Weil| date=April 4, 2013| publisher= Weil Lifestyle| accessdate=June 3, 2015}}</ref>

Asprey claims that most coffee beans contain high levels of [[mycotoxins]] and that this "steals your mental edge and actually makes you weak." He sells a brand of "upgraded" beans which are advertised as having undergone a secret, proprietary process to reduce mycotoxin levels.<ref>{{cite web | url=https://www.bloomberg.com/news/features/2015-04-21/buttered-coffee-could-make-you-invincible-and-this-man-very-rich | title=Make You Invincible. And This Man Very Rich | publisher=Bloomberg Business | date=21 April 2015 | accessdate=1 July 2015 | author=Megroz, Gordy}}</ref><ref name=LAWeekly/> However, Physician David Bach has observed that coffee producers are already good at removing mycotoxins from their product, and that there is no evidence to support Asprey's claim that mycotoxins make people "sluggish".<ref>{{cite web | url=http://health.usnews.com/health-news/health-wellness/articles/2014/12/24/the-bulletproof-diet-is-anything-but | title=The Bulletproof Diet Is Anything But | work=US News | date=24 December 2014 | accessdate=16 February 2015 | author=Khan, Amir}}</ref>

==Bulletproof Diet==
The Bulletproof diet is a [[fad diet]] developed and marketed by Asprey that recommends eating foods high in fat, moderate in protein, and low in carbohydrates, the foundation of which is "Bulletproof Coffee", a coffee drink with butter and [[medium-chain triglyceride]] derived from coconut oil.<ref name=analytics>{{cite web| url =http://dietanalytics.com/articles/why-the-bulletproof-diet-is-promising-iq-in-a-cup.html|title=Why the Bulletproof Diet is Promising IQ In A Cup |author=Richard Pagoda|publisher=Diet Analytics|date=February 23, 2015}}</ref><ref name="belluz">{{cite web|url=https://www.vox.com/2014/12/19/7416939/bulletproof-coffee|date=2014-12-19|accessdate=2015-02-10|author=Julia Belluz|title=The Bulletproof Diet is everything wrong with eating in America}}</ref><ref name=Star>{{cite web| url =http://www.thestar.com/life/2015/01/28/diet-decoder-do-the-claims-of-the-bulletproof-diet-add-up.html|title=Butter and coffee for breakfast touted as the latest weight-loss trick|author=Megan Ogilvie|publisher=The Star|date=January 28, 2015}}</ref> Asprey developed his Bulletproof Coffee recipe after traveling to [[Tibet]] and tasting [[butter tea|yak-butter tea]] drinks. He returned to the United States and experimented with buttered drink recipes and published the preparation for his buttered coffee drink on his blog in 2009.<ref name="fastcompany"/><ref name=inc>{{cite web| url=http://www.inc.com/jill-krasny/dave-asprey-bulletproof-coffee-cafe.html| title=Turning the 'Bulletproof' Coffee Craze Into a Big Brand| author=Jill Kransy| date=January 29, 2015| publisher=Inc. Magazine| accessdate=June 3, 2015}}</ref>

The diet emphasizes an eating plan with "healthy" fats, such as monounsaturated fats, and restricting consumption of carbohydrates. The Bulletproof diet also recommends incorporating intermittent fasting and "Bulletproof Coffee", a coffee beverage made from low-mold coffee beans, [[cattle feeding#grass-fed|grass-fed]], unsalted butter and either [[coconut oil]] or [[medium-chain triglyceride]]s.<ref name=analytics/><ref>{{cite web| url =http://blog.foodnetwork.com/healthyeats/2015/02/15/diet-101-the-bulletproof-diet/ |title=Diet 101: The Bulletproof Diet|author=Toby Amidor|publisher=Food Network|date=February 15, 2015}}</ref>

[[Vox (website)|Vox]] contributor Julia Belluz criticized the Bulletproof diet referring to it as "like a caricature of a bad fad-diet book". Belluz wrote particularly against claims that changing diet can reduce inflammation and lead to weight loss, saying Asprey ignored contradictory studies about the health benefits of certain foods, and inappropriately extrapolated studies on animals, very small groups of people, and people with specific diseases to the general human population.<ref name="belluz"/> Dietitian Lynn Weaver criticized the diet as being hard to follow and supported by only small studies not typically used by medical and nutritional professionals.<ref name=Star/>

==Bibliography==

* ''The Better Baby Book'' (2013) co-authored with his wife Lana Asprey
* ''The Bulletproof Diet'' (2014)

==See also==
*[[Paleo diet]]

==References==

{{reflist|30em}}

==External links==
*[https://www.bulletproofexec.com/about-dave-asprey/ About Dave Asprey]

{{DEFAULTSORT:Asprey, Dave}}
[[Category:American drink industry businesspeople]]
[[Category:American male writers]]
[[Category:Wharton School of the University of Pennsylvania alumni]]
[[Category:University of California, Santa Barbara alumni]]
[[Category:High-fat diets]]
[[Category:Brand name diet products]]
[[Category:Fad diets]]

Dave Asprey

2017-05-04T23:39:03Z

Addeps3:

{{Infobox person
| name = Dave Asprey
| image =
| image_size =
| alt =
| caption =
| birth_name = 
| birth_date =  c. 1973<ref name="Dave Asprey: Executive Profile & Biography - Bloomberg">{{cite web|title=Dave Asprey: Executive Profile & Biography - Bloomberg|url=https://www.bloomberg.com/research/stocks/private/person.asp?personId=283522953&privcapId=282979929|website=Bloomberg|language=English|accessdate=4 May 2017|quote=At the access time Aspreys birthdate was given as 42}}</ref>
| birth_place =
| nationality = [[American people|American]]
| education = {{unbulleted list|[[University of California, Santa Barbara]] |[[California State University]] |[[Wharton School of the University of Pennsylvania]], MBA<ref name="shark">{{cite web |url=http://nextshark.com/dave-asprey-on-losing-weight-and-raising-iq-points-eating-butter-everyday-more/ |title=Meet the Man Behind the Coffee in Butter Craze |last1=Luo |first1=Benny |last2= |first2= |date=August 11, 2013 |website= |publisher=NextShark |access-date=June 14, 2015 |quote=}}</ref>}}
| known_for = [[Bulletproof Coffee]] and the [[Bulletproof diet]]
| boards = Silicon Valley Health Institute
| spouse = Lana Asprey
| relatives =
| website = {{URL|https://www.bulletproofexec.com/}}
}}

'''Dave Asprey''' is an entrepreneur, businessman and author <ref name="time">{{cite web |url=http://time.com/money/3678614/dave-asprey-bulletproof-diet-money/ |title=I Made $6 Million at Age 26—and Lost It by 28 |last1=Torabi |first1=Farnoosh |last2= |first2= |date=January 23, 2015 |website=TIME: Money |publisher=TIME Magazine |access-date=June 14, 2015 |quote=}}</ref> from [[Albuquerque, New Mexico|Albuquerque, NM]].<ref>"...Albuquerque, I grew up there..." [https://blog.bulletproof.com/transcript-138-sex-power-and-domination-with-geoffrey-miller/ Transcript – Geoffrey Miller: Sex, Power, and Domination – #138]</ref> He founded Bulletproof 360, Inc. in 2013<ref name=bloom360>{{cite web|title=Bulletproof 360, Inc.: Private Company Information -|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=282979929|publisher=Bloomberg|accessdate=29 December 2016}}</ref> and founded Bulletproof Nutrition Inc. in 2014.<ref name=CASOS/>

Asprey is a "[[Grinder (biohacking community)|biohacker]],"<ref>{{cite web|title='Biohackers' mining their own bodies' data|url=http://www.sfgate.com/health/article/Biohackers-mining-their-own-bodies-data-3668230.php|publisher=SF Gate|accessdate=21 July 2014}}</ref> creator of [[Bulletproof Coffee]] and the [[Bulletproof diet]], and authored a book describing the diet.<ref>{{cite news|title=Best Sellers – Food and Fitness|url=https://www.nytimes.com/best-sellers-books/2015-01-11/food-and-fitness/list.html|accessdate=17 February 2015|work=New York Times|date=11 January 2015}}</ref>

Asprey is also known for being early to exploit the [[Internet]] for commerce, selling [[caffeine]]-molecule [[t-shirt]]s via the alt.drugs.caffeine [[newsgroup]] in 1994.<ref>
{{cite web
| url = https://groups.google.com/forum/#!searchin/alt.drugs.caffeine/FAQ$3A$20Vensor$20List/alt.drugs.caffeine/5biXSOEb-Qk/WVfv4KAKmcYJ
| title = FAQ: Vendor List – Version 1.05 – Coffee, Coffee Appliances, Related Accouterments
| author = Tim Nemec
| date = 1994-03-30
}}</ref><ref>
{{cite web
| author = Stuart Wilson
| quote = Dave Asprey of the West American T-Shirt Company tried marketing his T-Shirts on UseNet, another internet function. The problem he avoided that he could have come across is that UseNet has a serious anti-commercial bias. He states, 'A newsgroup called "Alt.drugs. caffeine" had a serious base of coffee drinkers, so I created a shirt for them. I posted a message on that newsgroup that an unofficial "Alt.drugs" caffeine shirt was available. I got lots of orders. Enough that I made more from UseNet posts in 2 months than I had made locally in 6.'
| title = Internet or Not?
| url = http://www.apinchofsalt.co.uk/internet_or_not.html
| year = 1995
}}</ref> Previously, Asprey held executive and director positions for technology companies including [[Trend Micro]], [[Blue Coat Systems]] and [[Citrix Systems]].<ref name="pando">{{cite web |url=http://pando.com/2014/02/14/bulletproof-yourself-how-dave-asprey-is-teaching-valley-insiders-to-hack-their-biology/|title=Bulletproof yourself: How Dave Asprey is teaching Valley insiders to hack their biology |last1=Carney |first1=Michael |last2= |first2= |date=February 14, 2014 |website= |publisher=PandoDaily |access-date=June 14, 2015 |quote=}}</ref>

Dietitians point out there is no scientific basis for the claims made for the Bulletproof diet, and that any sense of alertness from Bulletproof Coffee is "just a caffeine buzz."<ref name="fast2"/><ref name=USNWR/>

==Career==
After graduating from [[University of California, Santa Barbara]], Asprey worked in the IT industry for companies including Bradshaw<ref>{{cite journal |last=Taylor |first=Dave |date=October 13, 1997 |title=Inside the Firewall: Intranets add fuel to the never-ending platform battle |publisher=InfoWorld|volume=19|issue= 41}}</ref> and [[3Com]].<ref>{{cite journal| last=Shachtman| first=Noah| date=September 28, 1998| title=Next-Level Web -- Businesses Are Raising The Skills Levels Of Their Web-Site Staffs| journal=InformationWeek| publisher=CMP Media LLC}}</ref> He also ran the Internet and Web Engineering program at [[University of California, Santa Cruz]], in which Asprey created one of the first working instances of [[cloud computing]].<ref name="cio11">{{cite web |url=http://www.cio.com/article/2403343/careers-staffing/stress-management--better-living-through-technology.html |title=Stress Management: Better Living Through Technology |last1=Levinson |first1= Meridith |last2= |first2= |date=October 14, 2011 |website=CIO |publisher=CXO Media Inc. |access-date=June 14, 2015 |quote=}}</ref> Later, he joined [[Exodus Communications]] as director of strategic planning<ref>{{cite journal| last=Barthhold| first=Jim |title=Exodus hangs onto customers - for now Most are sticking with Web host despite analysts' warnings|date=August 13, 2001 |publisher=Telephony| volume=241 |issue=7 |page=32| issn=0040-2656 }}</ref> where he co-founded the company’s professional services group.<ref name="cio11" />

Asprey was the director of product management for a Silicon Valley startup called NetScaler which was later acquired by [[Citrix Systems]].<ref name="cio11" /> After working at Citrix, Asprey served as the vice president of marketing for [[Zeus Technology]]<ref>{{cite journal| author=Staff writer(s)| title=Much has been said about network optimisation recently. The expected onslaught...| date=February 26, 2008| publisher=Computer Weekly}}</ref> and later, vice president of technology and corporate development at [[Blue Coat Systems]].<ref>{{cite web |url=http://www.firstpost.com/business/biztech/blue-coat-integrates-sophos-true-file-type-detection-to-fight-malware-1870709.html |title=Blue Coat Integrates Sophos True File Type Detection To Fight Malware |last1= |first1= |last2= |first2= |date=February 12, 2009 |website= |publisher=FirstPost |access-date=June 14, 2015 |quote=}}</ref> He then became an [[entrepreneur in residence]] at Trinity Ventures before co-founding a company called Basis.<ref name="pando" /> Asprey was the vice president of cloud security for [[Trend Micro]]<ref>{{cite web |url=https://gigaom.com/2012/03/22/trend-micro-structure-data-2012/ |title=What big data really needs is security |last1=Lawler |first1=Ryan |last2= |first2= |date=March 22, 2012 |website= |publisher=Gigaom |access-date=June 14, 2015 |quote=}}</ref> before he left to run his own business full-time.<ref name="crains">{{cite web |url=http://www.crainswealth.com/article/20150422/WEALTH/150429970/could-buttered-coffee-make-you-smarter |title=Could buttered coffee make you smarter? |last1= |first1= |last2= |first2= |date=April 22, 2015 |website=Crain's Wealth |publisher=Bloomberg News |access-date=June 14, 2015 |quote=}}</ref>

Asprey founded Bulletproof 360, Inc. in 2013<ref name=bloom360/> and founded Bulletproof Nutrition Inc. in 2014.<ref name=CASOS>{{cite web|title=Bulletproof Nutrition, Inc. registration|url=https://businessfilings.sos.ca.gov/frmDetail.asp?CorpID=03732199|website=businessfilings.sos.ca.gov|publisher=California Secretary of State|accessdate=28 December 2016}}</ref><ref>{{cite web|title=Bulletproof Nutrition Securities Registration|url=https://www.sec.gov/Archives/edgar/data/1630823/000163082315000003/xslFormDX01/primary_doc.xml|website=www.sec.gov|publisher=SEC Edgar|accessdate=29 December 2016}}</ref>

Asprey initially started the Bulletproof brand after developing Bulletproof Coffee. He posted the recipe for the beverage and details on the health benefits he experienced on his website while still working for Trend Micro.<ref name="crains" /> Asprey also developed low-mold coffee beans, oils and supplements and started selling them on his website in 2011.<ref name="Megroz"/> The following year, Asprey was a panelist at the “Hack Your Brain” event at [[South by Southwest]]. By 2013, Asprey had left his position at Trend Micro to run the Bulletproof companies.<ref name="crains" />

Asprey also runs a podcast, "Bulletproof Radio," which was downloaded 10.5 million times in 2014.<ref name="Megroz">{{cite web |url=https://www.bloomberg.com/news/features/2015-04-21/buttered-coffee-could-make-you-invincible-and-this-man-very-rich |title=Buttered Coffee Could Make You Invincible. And This Man Very Rich |last1=Megroz |first1=Gordy |last2= |first2= |date=April 21, 2015 |website=Bloomberg Business |publisher=Bloomberg |access-date=June 14, 2015 |quote=}}</ref> The stated goal of Bulletproof Nutrition is to enhance human performance. It supports the [[Quantified Self]] movement as a way to empower individuals to understand and hack their own health.<ref>{{cite web|url=http://www.forbes.com/sites/xerox/2013/10/07/biohack-your-way-to-a-healthier-less-stressful-life/|title=XeroxVoice: Biohack Guru Stresses Big Data and Biofeedback for Wellness|author=Xerox Contributor|date=7 October 2013|work=Forbes}}</ref>

In 2014, Asprey authored ''The Bulletproof Diet'' published by [[Rodale, Inc.|Rodale Books]].<ref name="shark" /><ref name="time" />

On July 25, 2015, Asprey opened a cafe in Santa Monica selling Bulletproof Coffee and high fat foods.<ref name="Megroz"/><ref>{{cite news|last1=Ogilvie|first1=Jessica P.|title=David Asprey Wants You to Drink Coffee With Butter. Some Dismiss His Science (VIDEO)|url=http://www.laweekly.com/restaurants/david-asprey-wants-you-to-drink-coffee-with-butter-some-dismiss-his-science-video-5658426|work=L.A. Weekly|date=27 July 2015}}</ref>

In July, 2015, Asprey raised $9 million from Trinity Ventures to expand the company.<ref>http://techcrunch.com/2015/07/23/trinity-bulletproof/</ref>

==Bulletproof Diet==
The Bulletproof diet is a [[fad diet]] developed and marketed by Asprey that recommends eating foods high in fat, moderate in protein, and low in carbohydrates, the foundation of which is "Bulletproof Coffee", a coffee drink with butter and [[medium-chain triglyceride]] derived from coconut oil.<ref name=analytics>{{cite web| url =http://dietanalytics.com/articles/why-the-bulletproof-diet-is-promising-iq-in-a-cup.html|title=Why the Bulletproof Diet is Promising IQ In A Cup |author=Richard Pagoda|publisher=Diet Analytics|date=February 23, 2015}}</ref><ref name="belluz">{{cite web|url=http://www.vox.com/2014/12/19/7416939/bulletproof-coffee|date=2014-12-19|accessdate=2015-02-10|author=Julia Belluz|title=The Bulletproof Diet is everything wrong with eating in America}}</ref><ref name=Star>{{cite web| url =http://www.thestar.com/life/2015/01/28/diet-decoder-do-the-claims-of-the-bulletproof-diet-add-up.html|title=Butter and coffee for breakfast touted as the latest weight-loss trick|author=Megan Ogilvie|publisher=The Star|date=January 28, 2015}}</ref>

Dietitians point out there is no scientific basis for the claims made for the diet, and that any sense of alertness from Bulletproof Coffee is "just a caffeine buzz."<ref name="fast2">{{cite web|url=http://www.healthline.com/health-news/how-superfoods-like-bulletproof-coffee-get-popular-012715#5|title=How ‘Superfoods’ Like Bulletproof Coffee Get Popular|work=Healthline}}</ref><ref name=USNWR>{{cite news|last1=Khan|first1=Amir|title=The Bulletproof Diet Is Anything But|url=http://health.usnews.com/health-news/health-wellness/articles/2014/12/24/the-bulletproof-diet-is-anything-but|work=US News & World Report|date=December 24, 2014}}</ref>

==Bibliography==

* ''The Better Baby Book'' (2013) co-authored with his wife Lana Asprey
* ''The Bulletproof Diet'' (2014)

==See also==
*[[Paleo diet]]

==References==

{{reflist|30em}}

==External links==
*[https://www.bulletproofexec.com/about-dave-asprey/ About Dave Asprey]

{{DEFAULTSORT:Asprey, Dave}}
[[Category:American drink industry businesspeople]]
[[Category:American male writers]]
[[Category:Wharton School of the University of Pennsylvania alumni]]
[[Category:University of California, Santa Barbara alumni]]

Dave Asprey

2017-05-04T23:36:34Z

Addeps3: Specified city, since it is major, and decided to state "NM", since it is good habit.

Dave Asprey

2017-05-04T23:29:43Z

Addeps3: info on geographical background

Dave Asprey

2017-05-04T11:05:34Z

Addeps3: Unconfirmed claim on date of Aspreys' birth.

{{Infobox person
| name = Dave Asprey
| image =
| image_size =
| alt =
| caption =
| birth_name = 
| birth_place =
| nationality = [[American people|American]]
| education = {{unbulleted list|[[University of California, Santa Barbara]] |[[California State University]] |[[Wharton School of the University of Pennsylvania]], MBA<ref name="shark">{{cite web |url=http://nextshark.com/dave-asprey-on-losing-weight-and-raising-iq-points-eating-butter-everyday-more/ |title=Meet the Man Behind the Coffee in Butter Craze |last1=Luo |first1=Benny |last2= |first2= |date=August 11, 2013 |website= |publisher=NextShark |access-date=June 14, 2015 |quote=}}</ref>}}
| known_for = [[Bulletproof Coffee]] and the [[Bulletproof diet]]
| boards = Silicon Valley Health Institute
| spouse = Lana Asprey
| relatives =
| website = {{URL|https://www.bulletproofexec.com/}}
}}

'''Dave Asprey''' is an American entrepreneur, businessman and author.<ref name="time">{{cite web |url=http://time.com/money/3678614/dave-asprey-bulletproof-diet-money/ |title=I Made $6 Million at Age 26—and Lost It by 28 |last1=Torabi |first1=Farnoosh |last2= |first2= |date=January 23, 2015 |website=TIME: Money |publisher=TIME Magazine |access-date=June 14, 2015 |quote=}}</ref> He founded Bulletproof 360, Inc. in 2013<ref name=bloom360>{{cite web|title=Bulletproof 360, Inc.: Private Company Information -|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=282979929|publisher=Bloomberg|accessdate=29 December 2016}}</ref> and founded Bulletproof Nutrition Inc. in 2014.<ref name=CASOS/>

Asprey is a "[[Grinder (biohacking community)|biohacker]],"<ref>{{cite web|title='Biohackers' mining their own bodies' data|url=http://www.sfgate.com/health/article/Biohackers-mining-their-own-bodies-data-3668230.php|publisher=SF Gate|accessdate=21 July 2014}}</ref> creator of [[Bulletproof Coffee]] and the [[Bulletproof diet]], and authored a book describing the diet.<ref>{{cite news|title=Best Sellers – Food and Fitness|url=https://www.nytimes.com/best-sellers-books/2015-01-11/food-and-fitness/list.html|accessdate=17 February 2015|work=New York Times|date=11 January 2015}}</ref>

Asprey is also known for being early to exploit the [[Internet]] for commerce, selling [[caffeine]]-molecule [[t-shirt]]s via the alt.drugs.caffeine [[newsgroup]] in 1994.<ref>
{{cite web
| url = https://groups.google.com/forum/#!searchin/alt.drugs.caffeine/FAQ$3A$20Vensor$20List/alt.drugs.caffeine/5biXSOEb-Qk/WVfv4KAKmcYJ
| title = FAQ: Vendor List – Version 1.05 – Coffee, Coffee Appliances, Related Accouterments
| author = Tim Nemec
| date = 1994-03-30
}}</ref><ref>
{{cite web
| author = Stuart Wilson
| quote = Dave Asprey of the West American T-Shirt Company tried marketing his T-Shirts on UseNet, another internet function. The problem he avoided that he could have come across is that UseNet has a serious anti-commercial bias. He states, 'A newsgroup called "Alt.drugs. caffeine" had a serious base of coffee drinkers, so I created a shirt for them. I posted a message on that newsgroup that an unofficial "Alt.drugs" caffeine shirt was available. I got lots of orders. Enough that I made more from UseNet posts in 2 months than I had made locally in 6.'
| title = Internet or Not?
| url = http://www.apinchofsalt.co.uk/internet_or_not.html
| year = 1995
}}</ref> Previously, Asprey held executive and director positions for technology companies including [[Trend Micro]], [[Blue Coat Systems]] and [[Citrix Systems]].<ref name="pando">{{cite web |url=http://pando.com/2014/02/14/bulletproof-yourself-how-dave-asprey-is-teaching-valley-insiders-to-hack-their-biology/|title=Bulletproof yourself: How Dave Asprey is teaching Valley insiders to hack their biology |last1=Carney |first1=Michael |last2= |first2= |date=February 14, 2014 |website= |publisher=PandoDaily |access-date=June 14, 2015 |quote=}}</ref>

Dietitians point out there is no scientific basis for the claims made for the Bulletproof diet, and that any sense of alertness from Bulletproof Coffee is "just a caffeine buzz."<ref name="fast2"/><ref name=USNWR/>

==Career==
After graduating from [[University of California, Santa Barbara]], Asprey worked in the IT industry for companies including Bradshaw<ref>{{cite journal |last=Taylor |first=Dave |date=October 13, 1997 |title=Inside the Firewall: Intranets add fuel to the never-ending platform battle |publisher=InfoWorld|volume=19|issue= 41}}</ref> and [[3Com]].<ref>{{cite journal| last=Shachtman| first=Noah| date=September 28, 1998| title=Next-Level Web -- Businesses Are Raising The Skills Levels Of Their Web-Site Staffs| journal=InformationWeek| publisher=CMP Media LLC}}</ref> He also ran the Internet and Web Engineering program at [[University of California, Santa Cruz]], in which Asprey created one of the first working instances of [[cloud computing]].<ref name="cio11">{{cite web |url=http://www.cio.com/article/2403343/careers-staffing/stress-management--better-living-through-technology.html |title=Stress Management: Better Living Through Technology |last1=Levinson |first1= Meridith |last2= |first2= |date=October 14, 2011 |website=CIO |publisher=CXO Media Inc. |access-date=June 14, 2015 |quote=}}</ref> Later, he joined [[Exodus Communications]] as director of strategic planning<ref>{{cite journal| last=Barthhold| first=Jim |title=Exodus hangs onto customers - for now Most are sticking with Web host despite analysts' warnings|date=August 13, 2001 |publisher=Telephony| volume=241 |issue=7 |page=32| issn=0040-2656 }}</ref> where he co-founded the company’s professional services group.<ref name="cio11" />

Asprey was the director of product management for a Silicon Valley startup called NetScaler which was later acquired by [[Citrix Systems]].<ref name="cio11" /> After working at Citrix, Asprey served as the vice president of marketing for [[Zeus Technology]]<ref>{{cite journal| author=Staff writer(s)| title=Much has been said about network optimisation recently. The expected onslaught...| date=February 26, 2008| publisher=Computer Weekly}}</ref> and later, vice president of technology and corporate development at [[Blue Coat Systems]].<ref>{{cite web |url=http://www.firstpost.com/business/biztech/blue-coat-integrates-sophos-true-file-type-detection-to-fight-malware-1870709.html |title=Blue Coat Integrates Sophos True File Type Detection To Fight Malware |last1= |first1= |last2= |first2= |date=February 12, 2009 |website= |publisher=FirstPost |access-date=June 14, 2015 |quote=}}</ref> He then became an [[entrepreneur in residence]] at Trinity Ventures before co-founding a company called Basis.<ref name="pando" /> Asprey was the vice president of cloud security for [[Trend Micro]]<ref>{{cite web |url=https://gigaom.com/2012/03/22/trend-micro-structure-data-2012/ |title=What big data really needs is security |last1=Lawler |first1=Ryan |last2= |first2= |date=March 22, 2012 |website= |publisher=Gigaom |access-date=June 14, 2015 |quote=}}</ref> before he left to run his own business full-time.<ref name="crains">{{cite web |url=http://www.crainswealth.com/article/20150422/WEALTH/150429970/could-buttered-coffee-make-you-smarter |title=Could buttered coffee make you smarter? |last1= |first1= |last2= |first2= |date=April 22, 2015 |website=Crain's Wealth |publisher=Bloomberg News |access-date=June 14, 2015 |quote=}}</ref>

Asprey founded Bulletproof 360, Inc. in 2013<ref name=bloom360/> and founded Bulletproof Nutrition Inc. in 2014.<ref name=CASOS>{{cite web|title=Bulletproof Nutrition, Inc. registration|url=https://businessfilings.sos.ca.gov/frmDetail.asp?CorpID=03732199|website=businessfilings.sos.ca.gov|publisher=California Secretary of State|accessdate=28 December 2016}}</ref><ref>{{cite web|title=Bulletproof Nutrition Securities Registration|url=https://www.sec.gov/Archives/edgar/data/1630823/000163082315000003/xslFormDX01/primary_doc.xml|website=www.sec.gov|publisher=SEC Edgar|accessdate=29 December 2016}}</ref>

Asprey initially started the Bulletproof brand after developing Bulletproof Coffee. He posted the recipe for the beverage and details on the health benefits he experienced on his website while still working for Trend Micro.<ref name="crains" /> Asprey also developed low-mold coffee beans, oils and supplements and started selling them on his website in 2011.<ref name="Megroz"/> The following year, Asprey was a panelist at the “Hack Your Brain” event at [[South by Southwest]]. By 2013, Asprey had left his position at Trend Micro to run the Bulletproof companies.<ref name="crains" />

Asprey also runs a podcast, "Bulletproof Radio," which was downloaded 10.5 million times in 2014.<ref name="Megroz">{{cite web |url=https://www.bloomberg.com/news/features/2015-04-21/buttered-coffee-could-make-you-invincible-and-this-man-very-rich |title=Buttered Coffee Could Make You Invincible. And This Man Very Rich |last1=Megroz |first1=Gordy |last2= |first2= |date=April 21, 2015 |website=Bloomberg Business |publisher=Bloomberg |access-date=June 14, 2015 |quote=}}</ref> The stated goal of Bulletproof Nutrition is to enhance human performance. It supports the [[Quantified Self]] movement as a way to empower individuals to understand and hack their own health.<ref>{{cite web|url=http://www.forbes.com/sites/xerox/2013/10/07/biohack-your-way-to-a-healthier-less-stressful-life/|title=XeroxVoice: Biohack Guru Stresses Big Data and Biofeedback for Wellness|author=Xerox Contributor|date=7 October 2013|work=Forbes}}</ref>

In 2014, Asprey authored ''The Bulletproof Diet'' published by [[Rodale, Inc.|Rodale Books]].<ref name="shark" /><ref name="time" />

On July 25, 2015, Asprey opened a cafe in Santa Monica selling Bulletproof Coffee and high fat foods.<ref name="Megroz"/><ref>{{cite news|last1=Ogilvie|first1=Jessica P.|title=David Asprey Wants You to Drink Coffee With Butter. Some Dismiss His Science (VIDEO)|url=http://www.laweekly.com/restaurants/david-asprey-wants-you-to-drink-coffee-with-butter-some-dismiss-his-science-video-5658426|work=L.A. Weekly|date=27 July 2015}}</ref>

In July, 2015, Asprey raised $9 million from Trinity Ventures to expand the company.<ref>http://techcrunch.com/2015/07/23/trinity-bulletproof/</ref>

==Bulletproof Diet==
The Bulletproof diet is a [[fad diet]] developed and marketed by Asprey that recommends eating foods high in fat, moderate in protein, and low in carbohydrates, the foundation of which is "Bulletproof Coffee", a coffee drink with butter and [[medium-chain triglyceride]] derived from coconut oil.<ref name=analytics>{{cite web| url =http://dietanalytics.com/articles/why-the-bulletproof-diet-is-promising-iq-in-a-cup.html|title=Why the Bulletproof Diet is Promising IQ In A Cup |author=Richard Pagoda|publisher=Diet Analytics|date=February 23, 2015}}</ref><ref name="belluz">{{cite web|url=http://www.vox.com/2014/12/19/7416939/bulletproof-coffee|date=2014-12-19|accessdate=2015-02-10|author=Julia Belluz|title=The Bulletproof Diet is everything wrong with eating in America}}</ref><ref name=Star>{{cite web| url =http://www.thestar.com/life/2015/01/28/diet-decoder-do-the-claims-of-the-bulletproof-diet-add-up.html|title=Butter and coffee for breakfast touted as the latest weight-loss trick|author=Megan Ogilvie|publisher=The Star|date=January 28, 2015}}</ref>

Dietitians point out there is no scientific basis for the claims made for the diet, and that any sense of alertness from Bulletproof Coffee is "just a caffeine buzz."<ref name="fast2">{{cite web|url=http://www.healthline.com/health-news/how-superfoods-like-bulletproof-coffee-get-popular-012715#5|title=How ‘Superfoods’ Like Bulletproof Coffee Get Popular|work=Healthline}}</ref><ref name=USNWR>{{cite news|last1=Khan|first1=Amir|title=The Bulletproof Diet Is Anything But|url=http://health.usnews.com/health-news/health-wellness/articles/2014/12/24/the-bulletproof-diet-is-anything-but|work=US News & World Report|date=December 24, 2014}}</ref>

==Bibliography==

* ''The Better Baby Book'' (2013) co-authored with his wife Lana Asprey
* ''The Bulletproof Diet'' (2014)

==See also==
*[[Paleo diet]]

==References==

{{reflist|30em}}

==External links==
*[https://www.bulletproofexec.com/about-dave-asprey/ About Dave Asprey]

{{DEFAULTSORT:Asprey, Dave}}
[[Category:American drink industry businesspeople]]
[[Category:American male writers]]
[[Category:Wharton School of the University of Pennsylvania alumni]]
[[Category:University of California, Santa Barbara alumni]]