OnePlus One

2015-02-09T11:57:57Z

64.231.205.67: /* Release */ Only the first sentence of that section was directly about the release. The rest was all about the controversy. Re-naming accordingly. The release section may need to be separated out.

{{Infobox mobile phone
| name = OnePlus One
| modelnumber =
| logo =
| logosize =
| image = File:OnePlus One Back.JPG|
| imagesize =
| caption = OnePlus One in Sandstone Black
| manufacturer = [[OnePlus]]
| slogan = ''Never Settle''
| series =
| networks = ([[GSM]]/[[GPRS]]/[[EDGE]]): 850, 900, 1,800 and 1,900 MHz; [[3G]] ([[HSDPA]] 42 Mbit/s, [[HSUPA]] 5.8 Mbit/s): 850, 900, 1,700, 1,900 and 2,100 MHz; [[LTE (telecommunication)|LTE]]: 700, 1,700, 1,800, 2,100, 2,300 and 2,600 MHz
| released = {{Start date and age|2014|04|25}}
| discontinued = 
| status =
| unitssold =
| unitsshipped =
| predecessor =
| successor =
| related =
| type = [[Smartphone]]
| form = Slate
| size = {{convert|152.9|mm|in|abbr=on}} H, {{convert|75.9|mm|in|abbr=on}} W, {{convert|8.9|mm|in|abbr=on}} D
| weight = {{convert|162|g|oz|abbr=on}}
| os = [[Android (operating system)|Android]] 4.4.4 [[KitKat (operating system)|"KitKat"]], [[CyanogenMod]] 11S
| root_access =
| soc = [[Qualcomm]] MSM8974AC [[Snapdragon (system on chip)#Snapdragon 801|Snapdragon 801]]
| cpu = 2.5 GHz quad-core [[Krait (CPU)|Krait]] 400
| gpu = [[Adreno|Adreno 330]]
| memory = 3 [[Gigabyte|GB]] [[Mobile DDR|LPDDR3 RAM]]
| storage = 16 GB (Silk White), 64 GB (Sandstone Black)
| memory_card = No
| battery = 3100 [[Ampere-hour|mAh]] [[Lithium polymer battery|Li-Po]]
| input = {{Collapsible list
| title =
| [[Accelerometer]]
| [[Gyroscope]]
| [[Proximity sensor]]
| [[Compass]]}}
| display = {{convert|5.5|in|mm|abbr=on}} 1920x1080 [[Pixels|px]] (401 [[Pixels per inch|ppi]]) LTPS LCD [[Gorilla Glass]] 3
| rear_camera = 13 [[megapixel]]s (4128×3096 px), [[autofocus]], dual-[[LED]] flash, 2160p@30fps, 1080p@60fps, 720p@120fps, [[HDR photography|HDR]]
| front_camera = 5 megapixels, 1080p@30fps
| sound =
| connectivity = {{Collapsible list
|title=
|[[Wi-Fi]]: [[IEEE 802.11|802.11]] [[IEEE 802.11a-1999|a]]/[[IEEE 802.11b-1999|b]]/[[IEEE 802.11g-2003|g]]/[[IEEE 802.11n-2009|n]]/[[IEEE 802.11ac|ac]] (2.4/5 GHz)
|[[Wi-Fi Direct]]
|[[Wi-Fi hotspot]]
|[[Digital Living Network Alliance|DLNA]]
|[[Assisted GPS|A-GPS]]/[[GLONASS]]
|[[Near Field Communication|NFC]]
|[[Bluetooth]] 4.1, [[List of Bluetooth profiles#Advanced Audio Distribution Profile (A2DP)|A2DP]]||
|[[Universal Serial Bus|microUSB 2.0]], [[USB On-The-Go|USB OTG]], [[USB Host]]
|{{convert|3.50|mm|in|abbr=on}} [[Phone connector (audio)|headphone jack]]
}}
| other =
| sar =
| hac =
| website = http://oneplus.net/one
| references =
}}

'''OnePlus One''' is an [[Android (operating system)|Android]] [[phablet]] manufactured by the Chinese firm [[OnePlus]], a [[startup company]] founded by former [[Oppo]] president [[Pete Lau]]. First unveiled in April 2014, it is OnePlus's first product. The One was designed to be a low-cost [[smartphone]] comparable in performance and quality to high-end smartphones by other major manufacturers, and features a variation of the aftermarket Android distribution [[CyanogenMod]] as its operating system.

The One was first made available for sale on 25 April 2014, exclusively from the OnePlus website; however, those wanting to purchase the device are required to obtain an invitation. These invitations were primarily distributed by the company through contests, some of which attracted attention for their unconventional or controversial nature: its first promotion allowed winners to purchase the phone for [[United States dollar|US$]]1 if they filmed themselves breaking their previous phone, while a female-oriented photo contest was quickly cancelled after it was criticized for being [[sexism|sexist]]. The OnePlus One was placed on sale without an invite for brief promotional periods in November and December 2014.

== Development ==
The OnePlus company was founded in November 2013 by former [[Oppo]] president [[Pete Lau]]. The company's main goal was to design his "dream" smartphone; one that would balance the quality of high-end devices from its major competitors with a lower price than other phones in its class. He argued that, despite their lower cost, users would "never settle" for the lower-quality devices produced by other Chinese companies, and similar startups such as [[Blu Products|Blu]] and [[Yota Devices|Yota]].<ref name=engadget-oneplusunveil/><ref name="verge-nextgreat">{{cite web | url=http://www.theverge.com/2013/12/16/5217794/oppo-ex-vice-president-pete-lau-launches-oneplus | title=From Oppo to OnePlus: a new company wants to build the next great smartphone | work=[[The Verge]] | date=16 December 2013 | accessdate=14 February 2014 | author=Kastrenakes, Jacob}}</ref> Lau compared the ideals of OnePlus with those of the Japanese company [[Muji]], with a focus on high quality products with simplistic designs.<ref name=engadget-oneplusunveil/> The company's primary cost-cutting measure was a decision to exclusively sell the device online, rather than at retail or through wireless carriers, citing the success of a similar online sales model for [[Google Nexus|Nexus devices]].<ref name="verge-nextgreat"/> Continuing Lau's association with the platform from the [[Oppo N1]],<ref name="verge-nextgreat"/> OnePlus entered into a non-exclusive licensing agreement with [[Cyanogen Inc.]] to base its products' Android distribution upon a variant of the popular custom ROM [[CyanogenMod]] and use its trademarks outside of China.<ref name=ndtv-onepluscm>{{cite web|title=OnePlus to Delhi High Court: Micromax's Cyanogen OS Is Different|url=http://gadgets.ndtv.com/mobiles/news/oneplus-to-delhi-high-court-micromaxs-cyanogen-os-is-different-638555|website=NDTV Gadgets|accessdate=3 February 2015}}</ref><ref>{{cite web | url=http://www.engadget.com/2014/01/07/cyanogen-partners-with-oneplus-one/ | title=Cyanogen will partner with OnePlus on its debut phone, the 'OnePlus One' | work=Engadget | date=7 January 2014 | accessdate=14 February 2014 | author=Dent, Steve}}</ref>

The OnePlus One was officially unveiled on 23 April 2014 for a limited release on 25 April: described as a "flagship killer", its prices were set at US$299 and US$349 for the 16 GB and 64 GB models respectively—which one critic estimated was roughly half the price of the recently-unveiled [[Samsung Galaxy S5]].<ref name=phonearena-releasedate>{{cite web|title=OnePlus One release date and price unveiled|url=http://www.phonearena.com/news/OnePlus-One-release-date-and-price-unveiled_id55452|website=PhoneArena|accessdate=3 February 2015}}</ref><ref name=engadget-oneplusunveil>{{cite web|title=Meet the One, OnePlus' $299 Nexus killer|url=http://www.engadget.com/2014/04/23/oneplus-one-launch-ceo-pete-lau-interview/|website=Engadget|accessdate=3 February 2015}}</ref>

== Controversy ==
The device is sold online exclusively through the OnePlus website, and supply is limited through an [[invite system]]: invites were first given out through a promotion known as "Smash the Past", in which 100 users would be selected to win an opportunity to purchase a 16 GB OnePlus One for only $1, along with three invites they can give to friends, if they record a video of themselves breaking their previous phone. Some users misinterpreted the promotion, however, and prematurely posted videos on [[YouTube]] of them breaking their phones.<ref name=phonearena-smashphone>{{cite web|title=Looking to pay $1 for the OnePlus One? Don't smash your phone yet|url=http://www.phonearena.com/news/Looking-to-pay-1-for-the-OnePlus-One-Dont-smash-your-phone-yet_id55533|website=PhoneArena|accessdate=5 February 2015}}</ref><ref name=bgr-smash>{{cite web|title=Warning: You really shouldn’t smash your phone for a OnePlus One just yet|url=http://bgr.com/2014/04/25/oneplus-one-smash-contest/|website=BGR|accessdate=3 February 2015}}</ref> Users were later not required to destroy their phones, and could instead donate them to the charity [[Medic Mobile]].<ref name=oneplus-smashisover>{{cite web|title=The Smash is Over - Donate Your Flagship!|url=https://forums.oneplus.net/threads/the-smash-is-over-donate-your-flagship.7481/|publisher=OnePlus|accessdate=3 February 2015}}</ref>
Many websites have spawned as a result of the invite system, offering invites in giveaways and contests.<ref>https://forums.oneplus.net/forums/invites/ Official OnePlus Invite forum]</ref><ref>[http://forums.whirlpool.net.au/forum-replies.cfm?t=2345561 WhirlPool thread for invites]</ref><ref>[http://www.oneplusoneinvite.net/ OnePlus One Invite Giveaway]</ref><ref>[http://www.reddit.com/r/oneplus/ OnePlus One subreddit]</ref>

OnePlus launched a second contest, "Ladies First", on 12 August 2014, inviting women to take photos of themselves holding the OnePlus logo or having drawn it on their bodies, with the winners decided by a vote receiving an invite to buy the One, and a OnePlus t-shirt. The promotion was met with controversy, as others felt that the contest promoted the [[objectification of women]]: some users posted entries that consisted of existing photos of women with OnePlus logos edited onto them, while another posted a picture of herself performing [[middle finger]] gestures, accompanied by a comment denouncing the contest as [[sexist]].<ref name=verge-ladiesfirst/> In response to the criticism, the contest was pulled only hours after it was announced: the company stated that "we want to encourage even more women to get involved with and excited about the amazing things happening in tech right now. The 'Ladies First' contest was a very misguided effort by a few isolated employees to do just that, however there is no question the post not only failed to better include our female community but actually perpetuated a stereotype that OnePlus in no way supports or condones."<ref name=verge-ladiesfirst>{{cite web|title=OnePlus asks women to participate in degrading contest to get a smartphone|url=http://www.theverge.com/2014/8/12/5994877/oneplus-holding-sexist-ladies-first-contest-for-smartphone-invites|website=The Verge|publisher=Vox Media|accessdate=3 February 2015}}</ref> On 25 August 2014, OnePlus began a summer-themed photography coverage as a replacement, giving away 10,000 invites.<ref name=ibtimes-summershots>{{cite web|title=OnePlus One 10,000 Invitations Now Available through OnePlus One ‘Summer Shots’ Contest|url=http://au.ibtimes.com/oneplus-one-10000-invitations-now-available-through-oneplus-one-summer-shots-contest-1351613|website=International Business Times|accessdate=3 February 2015}}</ref>

In December 2014, the One was released in India exclusively through [[Amazon.com]]; invites are still necessary to purchase the device. OnePlus also announced plans to establish a presence in the country, with plans to open 25 official walk-in service centres across India.<ref name=gsma-indiaoneplus>{{cite web|title=OnePlus One launched in India for $355 on Amazon|url=http://www.gsmarena.com/oneplus_one_launched_in_india_for_rs_21999_355_on_amazon-news-10362.php|website=GSMArena|accessdate=3 February 2015}}</ref> Sales of the device in the country were halted following a [[temporary injunction]] granted to [[Micromax Mobile]], alleging that the sale of the device in India violated its exclusive rights to distribute Cyanogen-branded products in South Asia—an agreement announced in November 2014 as part of a new joint venture, [[YU Televentures|YU]],<ref name=gsmarena-yu>{{cite web|title=Micromax unveils Yu brand powered by CyanogenMod|url=http://www.gsmarena.com/micromax_unveils_onlineonly_yu_brand_powered_by_cyanogenmod-news-10244.php|website=GSMArena|accessdate=3 February 2015}}</ref> and that its agreement superseded the agreement Cyanogen Inc. had established with OnePlus. The company disputed the arguments, noting that its Cyanogen-based software was different than that of Micromax's, and argued that the exclusivity agreement only meant that Cyanogen could not partner with any other company based in India, and did not inhibit the ability for OnePlus to market its products in the country with its trademarks.<ref name=ndtv-micromaxinjunction>{{cite web|title=OnePlus One Sales Reportedly Halted By Delhi High Court After Micromax Plea|url=http://gadgets.ndtv.com/mobiles/news/oneplus-one-sales-reportedly-halted-by-delhi-high-court-after-micromax-plea-635783|website=NDTV|accessdate=3 February 2015}}</ref><ref name=ndtv-onepluscm/> In response to the partnership, OnePlus had already begun the development of a new, in-house Android distribution for the device that will be provided via software updates to models distributed in India.<ref name=gsma-indiaoneplus />

The One was made available for purchase without an invitation on [[Black Friday]], and as part of a holiday season promotion in December 2014.<ref name=cnet-oneplusholiday>{{cite web|title=OnePlus One finally available without an invite|url=http://www.cnet.com/news/oneplus-one-smartphone-finally-available-without-an-invite/|website=CNET|accessdate=3 February 2015}}</ref>

== Specifications ==
=== Hardware ===
The chassis of the OnePlus One is constructed from [[magnesium]], and is accompanied by a curved, textured rear cover in either black or white. Special [[denim]], [[Kevlar]], and [[bamboo]] wood covers were also unveiled as accessories, but the bamboo covers were cancelled later on due to quality issues.<ref name=techradar-bamboocancelled>{{cite web|title=Those great OnePlus One StyleSwap covers have just been cancelled|url=http://www.techradar.com/us/news/phone-and-communications/mobile-phones/those-great-oneplus-one-styleswap-covers-have-just-been-cancelled-1266053|website=TechRadar|accessdate=3 February 2015}}</ref><ref name=engadget-oneplusunveil /><ref name=phonearena-announce>{{cite web|title=The OnePlus One is official: magnesium chassis, a 5.5'' display, Snapdragon 801, 3GB RAM, and a 13MP camera... for $299|url=http://www.phonearena.com/news/The-OnePlus-One-is-official-magnesium-chassis-a-5.5-display-Snapdragon-801-3GB-RAM-and-a-13MP-camera...-for-299_id55449|website=PhoneArena|accessdate=3 February 2015}}</ref> The device features capacitive navigation keys, but they can be toggled off in favor of customizable navigation keys rendered on-screen.<ref name=engadget-oneplusunveil /><ref name=engadget-review />

The device's internal hardware includes a quad-core [[Qualcomm Snapdragon]] 801 system-on-chip clocked at 2.5 GHz, 3 GB of RAM, and a 5.5-inch, [[Japan Display|JDI]] [[1080p]] [[IPS LCD]] display. It includes either 16 or 64 GB of non-expandable storage.<ref name=engadget-oneplusunveil /> Its rear-facing camera features a 13 megapixel, [[Sony]]-manufactured [[Exmor]] IMX214 [[image sensor|sensor]], alongside a 5-megapixel front-facing camera.<ref name=engadget-oneplusunveil /> The OnePlus One supports [[LTE (telecommunication)|LTE]] networks using bands 1, 3, 4, 7, 17, 38, and 40. Due to the company's [[Startup company|startup]] stature, only one model of the device was released worldwide, without any additional regional [[stock-keeping unit|SKU]]s like other smartphones.<ref name=oneplus-lteclarification>{{cite web|title=Clarification of OnePlus One LTE Bands|url=https://forums.oneplus.net/threads/clarification-of-oneplus-one-lte-bands.1065/|publisher=OnePlus|accessdate=3 February 2015}}</ref><ref name=pcmag-oneplusone>{{cite web|title=OnePlus One review|url=http://www.pcmag.com/article2/0,2817,2457951,00.asp|website=PC Magazine|accessdate=3 February 2015}}</ref>

===Software===
Outside of China, the OnePlus One ships with a custom version of [[CyanogenMod]], named 11S, based on [[KitKat (operating system)|Android 4.4.2 "KitKat"]]. In China, the phone instead ships with Oppo's Color OS software based on Android 4.3.<ref name=engadget-oneplusunveil/> Alongside additional features added to the Android platform through CM (including wider customization options, an audio equalizer, encrypted messaging, and application privacy controls), the 11S software adds persistent voice commands, and gestures that can be performed while the phone is in standby to perform various functions, such as double-tapping the screen to turn it on, drawing a circle to go to the camera, and drawing a "V" to activate flashlight mode.<ref name=engadget-oneplusunveil/><ref name=engadget-review>{{cite web|title=OnePlus One review: a $300 smartphone has never looked so good|url=http://www.engadget.com/2014/05/08/oneplus-one-review/|website=Engadget|publisher=AOL|accessdate=3 February 2015}}</ref>

An update to 4.4.4 was released in May 2014.<ref>{{cite web|url=https://forums.oneplus.net/threads/cm-11s-30o-ota-slowly-rolling-out.83394/ |title=CM 11S 30O, OTA Slowly Rolling Out! | publisher=OnePlus |date= |accessdate=2014-05-02}}</ref> An upgrade to CyanogenMod 12S, based on [[Android Lollipop|Android 5.0.2 "Lollipop"]], is in testing as of February 2015. and will be released for all OnePlus One devices outside of India.<ref name=ndtv-cm12soneplus>{{cite web|title=Android 5.0 Lollipop-Based CM12S Build for OnePlus One in Final Testing|url=http://gadgets.ndtv.com/mobiles/news/android-50-lollipop-based-cm12s-build-for-oneplus-one-in-final-testing-656360|website=NDTV Gadgets|accessdate=4 February 2015}}</ref> Due to conflicts with [[Micromax Mobile]] surrounding its exclusive partnership with Cyanogen Inc., OnePlus One devices distributed in India will not receive its update to Lollipop through CyanogenMod.<ref name=gsmarena-oneplusrom>{{cite web|title=OnePlus One actually won't get Cyanogen updates in India|url=http://www.gsmarena.com/final_oneplus_one_wont_get_updates_from_cyanogen_in_india-news-10423.php|website=GSMArena|accessdate=3 February 2015}}</ref><ref name=engadget-breakup>{{cite web|title=OnePlus and Cyanogen on brink of breakup after India fight|url=http://www.engadget.com/2014/11/28/cyanogen-oneplus-one-india-betrayal/|website=Engadget|accessdate=3 February 2015}}</ref> It will be replaced by a new, in-house solution known as "OxygenOS", which the company stated would be "open, customizable, and free of bloat and unnecessary features."<ref name=gsmarena-oxygen>{{cite web|title=OnePlus names its Android ROM 'Oxygen'|url=http://www.gsmarena.com/oneplus_names_its_android_rom_oxygen-news-10991.php|website=GSMArena|accessdate=3 February 2015}}</ref><ref name=gsma-indiaoneplus />

== Reception ==
===Sales===
As of November 2014, the OnePlus One has sold 500,000 units, despite only planning to selling up to 50,000 units.<ref>{{Cite web|url = http://www.digitaltrends.com/mobile/oneplus-sells-nearly-1-million-oneplus-one-units-2014-two-new-models-coming-2015/|title = OnePlus sells nearly 1 million OnePlus One units in 2014, two new models coming in 2015 |date = |accessdate =3 February 2015 |website = Digital Trends |last = |first = }}</ref><ref>{{Cite web|url = http://www.forbes.com/sites/ewanspence/2014/11/04/oneplus-one-sells-half-million/|title = OnePlus' Smartphones Sell Strongly, 2014 Aim Is One Million Handsets|work = Forbes|last = Spence|first = Ewan |accessdate=3 February 2015}}</ref> The [[East Asia]]n market accounted for 39% of the company's shipments in 2014, followed by Europe with 33%, 22% in North America, and 7% in India. In total, the device generated a total revenue of $300 million through December 2014.<ref name=ndtv-sales>{{cite web|title=India Accounted for 7 Percent of OnePlus One Shipments in 2014|url=http://gadgets.ndtv.com/mobiles/news/oneplus-says-generated-more-than-300-million-in-revenue-by-december-656786|website=NDTV Gadgets|accessdate=3 February 2015}}</ref>

== References ==
{{reflist|30em}}

{{Android phablets}}

[[Category:Android (operating system) devices]]
[[Category:Touchscreen mobile phones]]
[[Category:Products introduced in 2014]]

Wikipedia - Benutzerbeiträge [de]

OnePlus One